SoftProdigy Online Store


  1. Best Image Zoom Plugins for Your WooCommerce Store

    Best Image Zoom Plugins for Your WooCommerce Store


    For every online e-commerce store owner, it is crucial to provide a positive customer experience at every touch point of their journey. After all, this is the only way to stand out from the crowd. WooCommerce plugins can help transform your WordPress website into a fully functional e-commerce site.

    As a result, you can provide a stellar experience. For example, the WooCommerce Contact Lens plugin is the right fit for your eyewear store. It offers a complete solution to sell prescription lenses in e-commerce stores efficiently.

    Besides the Lens Prescription WordPress plugin,...

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  2. Best Practices to Retain Customers and Grow Your Eyewear Store

    How to retain your customers and boost sales?


    Generating loyal customers is the ultimate goal of investing in digital marketing. But reaching there is not easy. As an e-commerce store owner, you will deal with several challenges to stay relevant. It is more difficult if you have an eyewear e-store. Why?

    Firstly, selling prescription eyeglasses is not like other products. Moreover, the competition in the field is becoming cut-throat. After all, more retailers are switching to online solutions. Before we list effective customer retention strategies, you should choose the right technology.

    If you have used WooCommerce, you have made an excellent decision. It is one of the widely...

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  3. 5 Mistakes Hindering the Conversion Rate of Your Magento Eyewear Store

    Reasons your Magento optical store has a lower conversion rate


    A low conversion rate is a nightmare for every e-commerce site owner. After all, the ultimate purpose of building a website is to convert more visitors into customers. It does matter if your Magento store receives millions of visitors. They are of no use if they do not convert to buyers. It is nothing but the crowd.

    Do you have a Magento eyewear store or want to build one? In any case, you should avoid some mistakes that affect your conversions. Indeed, Magento is a great platform for creating beautiful and high-performing e-commerce stores. It allows you to access thousands of free and premium extensions that add functionality to your eyewear store. For example, ...

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  4. Why Adding a Blog is Beneficial to Your WooCommerce Eyewear Store?


    Top advantages of adding a blog to your eyewear e-commerce site

    Do you own a WooCommerce eyewear store or want to start one? In any case, you should know how to draw more traffic to your storefront while keeping your customers satisfied. There are plenty of digital marketing techniques to boost your store reach. But the easiest way is to add a blog. It helps you improve your store visibility and add value to your customer's experience.

    Since WordPress is a blogging platform, you can add a blog to your WooCommerce store effortlessly. Besides the blog, premium plugins like the WooCommerce prescription plugin can help you...

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  5. Best Practices to Reinvent Your Magento E-store for Future

    Follow these tips to make your Magento eyewear store future-proof


    The transition in the tech world is unstoppable. Almost every day, we have new trends and updates. Thanks to these constant changes, e-commerce has reached where nobody ever imagined. We have numerous platforms to choose from with cutting-edge features and functionalities. 

    We can name as many as possible. But our focus is Magento. It is a highly flexible e-commerce platform that empowers retailers to build dynamic stores. Whether you own a Magento eyewear site or planning to create one, this post is for you. Here, we will explain how to reinvent your e-commerce store.

    The competition in this field is increasing with every passing day. So, it is best to opt for solutions that make your optical store stand...

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  6. The Future of Online Eyewear: 5 Technological Revolutions


    With the widespread adaptation of e-commerce, the eyewear industry is on the rise right now. According to a recent report, the global eyewear market is expected to expand at an annual growth rate of 8.5% from 2021 to 2028.

    The market size is anticipated to reach $323.77 billion by the end of this decade. Let’s dive deeper into the world of eyewear!


    The Rise of the Online Eyewear Market


    Breakout companies like Coolwinks and Lenskart have made it possible for shoppers to have eye check-ups and buy prescription lenses from the comfort of their home. Consumers can upload a picture of themselves and try multiple pairs of glasses, without even visiting an optometrist or a brick-and-mortar store physically. This gives consumers freedom a...

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  7. Building an Online Eyewear Store with WooCommerce? Follow these Steps

    A simple guide to build an online optical store

    So, you want to launch an online optical store and start selling eyewear products. Great! But do you know what steps you need to follow? What about the e-commerce platform you are going to use? And how would you ensure that you are on the right track? If these are the questions bothering you right now, then you have come to the right place.


    7 Steps to Set up Your Own Eyewear Store Using WooCommerce 

    In this blog post, we are going to take you on an e-commerce journey to build your own optical store from scratch. For this, we are going to focuson WooCommerce, which is the #1 platform in the e-commerce usage distribution in the top 1 million websites. Let’s get it started!


    Step 1: Get a Domain Name and Web Hosting


    To start an online optical store or any other website, you will need two key things. First, a domain name, which is your store’s unique address on the web (e...

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  8. Explained: The Impact of WooCommerce in the E-commerce Development Industry

    Reasons woocommerce is an impactful e-commerce solution



    Technical improvements and updates are daily occurrences. As a result, new solutions replace the old ones in the blink of an eye. Businesses must keep up with the trends to stay on top. 

    If we look at the e-commerce industry, we have several big names. But the role of WooCommerce is remarkable and inspiring. Over 2.3 million e-commerce stores use WooCommerce because of its...

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  9. Choosing the Right E-commerce Platform for Your Store: Top Considerations


    A guide to picking the best e-commerce platform for your e-store


    Each day, numerous people launch their online stores. This trend skyrocketed after the onset of the pandemic. With more and more e-commerce sites making their way into the digital space, the competition will be cut-throat than ever. 

    So, how will your site survive and stay relevant? The answer is to choose the right e-commerce platform that offers the necessary features and fits your needs. It is one way to stand out from the crowd. But we have several e-commerce solutions available in the market. It will be daunting to pick one. ...

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  10. Selling Contact Lenses Online? 7 Challenges You Might Face

    What you need to know when selling prescription eyeglasses online?

    Over the past few years, the e-commerce landscape has been expanding beyond retail goods like clothing and household items. Today, consumers use the internet to purchase not only basic items, but also day-to-day necessities, such as eyewear products and contact lenses.

    It is reported that the global eyewear market size was around $110,900 million USD in 2020. The market is projected to double by 2030, with a CAGR of 8.4%. While there are many factors behind this staggering growth, here are the biggest causes for this shift.





    • Convenient Shopping


    Convenience has always been a major pain point associated with traditional...

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