Jewelleries are one of the most popular items online shoppers buy these days. From earrings and necklaces to bangles and bracelets, the jewellery market is worth multiple billions of dollars. Stats show that there’s been relatively constant sales growth from 2013 to 2019. In fact, the jewellery market is expected to reach $8.64 billion by the end of 2023 in the US.

As far as online jewellery selling is concerned, digital channels still do not represent the industry. However, this doesn’t mean that the scene hasn’t already started to change. In fact, it’s already growing at a consistent rate and is expected to reach $39 billion by 2025, representing a 15% increase from 2019. Read on to discover the ways to scale your jewellery business with the Trinket Magento jewellery theme.

How to Scale Your Online Jewellery Store?

Every digital jewellery store wants to bring in new online customers, but not everyone is able to do it so. Luckily, there are a few simple tips you can follow to optimize your jewellery store and boost your online sales. The following are some effective ways to level up your online jewellery store:

  • Streamline Product Discovery

In an online world of choices, you should make it easy for your jewellery shoppers to find the perfect product as quickly as possible. Enable your store with visual search, advanced text search, and data-driven visual merchandising that will prompt product discovery journeys.

Early adopters of these technologies could see a 10% boost in their order value and a 500% increase in their overall conversion. Make sure the product discovery is relevant to shoppers.

  • Enable One-Click Checkout

Did you know that the average cart abandonment rate is 76%? Most people abandon shopping carts due to a complicated checkout process.

Every customer prefers a hassle-free purchase over those that require log-ins and complicated steps. Therefore, having a one-click checkout experience could prevent visitors from abandoning shopping carts.

  • Integrate Live Chat Software

No live chat in your online jewellery store yet? A live chat option could help you have one-to-one conversations with your consumers, and this come

s with numerous benefits. It is reported that live chat can have a customer satisfaction rating of up to 85%.

With a live chat option, sales teams can better answer customer inquiries, conduct product presentations, and persuade customers along the sales funnel. It will also unveil reasons why customers are deterred from purchasing.

  • Ensure a Seamless End-to-End Customer Journey

404 errors and zero search results are dead ends and can quickly turn shoppers away, causing lost sales. Luckily, you can prevent this from happening. Are there any jewellery items out of stock?

If yes, you should suggest related product alternatives based on the similar product. Plus, you can use advanced AI solutions that recommend items according to purchase history or session-based behaviour.

  • Launch a Referral Program

Referral marketing can make it more likely for buyers to bite the bullet. While referrals can be organic, you can facilitate the process with a referral program. This means incentivizing customers with cash and rewards.

For example, you can launch a referral program for your jewellery store to let your customers and their friends get a discount for a successful referral.

  • Optimize for Mobile Commerce

Shopper spending on mobile is higher than ever now. So, why not optimize your jewellery store for mobile commerce. You can win more buyers by making sure that their journey from discovery to purchase is smooth on both desktop and mobile. This is how supporting device responsiveness could guarantee successful customer journeys.

  • Post Educational Content

Shopping for jewellery needs to be a fun journey where shoppers can easily search through different styles, designs, and materials. Since not all shoppers are well-versed in jewellery terminology, they will need to create some content to educate them. To guide your customers, provide them with a useful knowledge base and make their shopping experience a successful one.

  • Emphasize Social Proof

Today’s consumers value the opinions of real people. This makes social proof, such as customer reviews and testimonials, a great way to build brand awareness and simplify their buying decision. This makes sense for big-ticket jewellery purchases. Seeing real people wearing your jewelleries and products carries more weight for customers than branded ads.

Trinket Magento Jewellery Theme

If you want to optimize your jewellery store and give it a clean and fresh look, try the Trinket Magento Store Theme. This is a user-friendly and easy to install theme, made compatible with all Magento versions. It comes with a fully customizable template that provides store owners with a modern and professional design, making it a great way to sell jewelleries and accessories online.

Professionally developed by an experienced team of Magento developers, the Trinket Magento Jewellery Theme supports an array of features that will help you give your jewellery store a new look and attract more customers online. It’s a creative way to beautify and optimize your online jewellery store.

Want to learn more about the Trinket Magento Jewellery Theme? Talk to us directly!