pros and cons of Magento 2 themes and custom design

Are you starting your online business? Then, having an appealing and functional website is a must. Most people get stuck about which e-commerce platform they should choose. After all, the market is filled with numerous options to choose from.

As an industry leader, we recommend Magento 2 for building your online store. This e-commerce platform has created buzz for various reasons over the last few years. 

But when you work with this platform, you will require a lot of decision-making. It includes choosing a hosting provider, extensions, and themes for your e-store. In this post, we will look at a comparison between readymade Magento 2 themes and custom designs. 

These are two primary options for designing the look and feel of your online store. These approaches come with their unique set of advantages and disadvantages. We will discuss both to help you make an informed decision. First, you need to understand what Magento themes are. 

What are Magento 2 themes?

Magento 2 themes refer to pre-designed templates or layouts determining the Magento store's appearance and overall design. 

Magento 2 is a widely used e-commerce platform that helps developers to craft robust and customizable online stores. And themes are crucial in defining the visual aesthetics, user interface, and user experience.

Usually, a Magento 2 theme comprises various components such as layout files, templates, stylesheets, and JavaScript files. These elements work together to create a cohesive and visually appealing storefront. The theme determines the placement of elements, typography, color schemes, and overall visual design, allowing merchants to create unique and personalized online shopping experiences.

Moreover, themes are highly flexible and customizable. It means you can tailor your store's look and feel to match your brand identity and target audience. There are free and premium Magento 2 themes. Thus, you can pick the one that resonates with your budget, goals, and needs. 

As a retail store owner, you have two options for themes: readymade and custom design. Both have advantages and considerations, so let us explore them below. 


Readymade vs. custom design: The advantages and limitations of Magento 2 themes 


Readymade Magento 2 Themes: Pros


  • Time and Cost Efficiency

Being pre-designed templates, you can install and configure ready-made themes quickly. They are readily available in marketplaces, allowing you to save time and money compared to starting from scratch. It makes them an attractive choice for small to medium-sized businesses with limited budgets and tight timelines.

  • Variety of Designs

The Magento 2 ecosystem offers a variety of readymade themes catering to different industries, aesthetics, and target audiences. Whether you have a fashion store, electronics shop, or a niche business, you can find a theme that suits your brand identity and product offerings. 

  • Responsive and Mobile-Optimized

As more online users use mobile devices for shopping, responsive design is crucial. The best thing is readymade themes are mobile-friendly and optimized for different screen sizes, ensuring a seamless user experience across devices.

  • Regular Updates and Support

Reputable theme developers frequently release updates to address security vulnerabilities, compatibility issues, and performance optimizations. By choosing a well-established and supported Magento 2 theme, you can benefit from ongoing updates and access support forums or documentation to resolve any issues that may arise.



Readymade Magento 2 Themes: Cons


  • Lack of Uniqueness

Since readymade themes are available to the public, there is a possibility that multiple websites may be using the same theme. It can lead to a lack of uniqueness and make it harder for your online store to stand out.

  • Limited Flexibility

While these themes offer a certain degree of customization, there may be limitations in layout, color schemes, and functionality. Do you have specific design requirements or want to integrate unique features? Then, you might find it challenging to achieve those goals.



Custom Magento 2 Design: Pros


  • Tailored to Your Brand

With a custom Magento 2 design, you have complete control over the look and feel of your online store. You can create a unique, personalized experience that aligns perfectly with your brand identity. You can customize every element to reflect your vision, from choosing the color palette and typography to defining the layout and user interface.

  • Enhanced Functionality

Custom design allows you to incorporate specific features and functionalities crucial to your business. Whether it is a custom product configurator, advanced search capabilities, or a unique checkout process, you can build a website that caters to your specific requirements. With this level of customization, you can gain a competitive edge and provide a seamless user experience.

  • Scalability and Future-proofing

This type of design offers scalability, allowing your website to grow with your business. As your needs evolve, you have the flexibility to adapt and add new features without being constrained by the limitations of a pre-designed theme. Thanks to this future-proofing, your online store remains relevant and can accommodate changing market trends and customer expectations.



Custom Magento 2 Design: Cons


  • Hefty Investment

Developing a custom Magento 2 design demands a substantial investment of time and finances. The process involves hiring skilled designers and developers to comprehend your requirements, create mock-ups, and implement the design. It can result in longer project timelines and increased development costs.

  • Development Complexity

Custom design projects can be technically intricate, especially when dealing with unique requirements or integrating third-party systems. Competent development teams with expertise in Magento 2 themes are necessary to ensure proper implementation and seamless functionality. The complexity involved can cause delays or challenges during the development process.

  • Maintenance and Support

With a custom Magento 2 design, the responsibility for ongoing maintenance and support falls on your shoulders. Any updates to the Magento platform or extensions may require adjustments to your custom design for compatibility. Additionally, if you encounter issues or bugs, you will need a dedicated team to resolve them promptly.

  • Learning Curve

Custom Magento 2 design involves close collaboration with developers and designers. That means it requires a certain level of technical knowledge and understanding of the Magento platform. It can be overwhelming and entail a steep learning curve if you are unfamiliar with Magento or lack the resources to manage the development process.



In a nutshell 

Choosing between readymade Magento 2 themes and custom design depends on your specific needs, budget, and timeline. The former option offers convenience, cost-efficiency, and a range of design options. On the other hand, custom design provides unmatched flexibility, brand alignment, and scalability. Consider your business requirements, resources, and long-term goals to determine the best-suited approach for your e-commerce venture.

If you are looking for the best paid Magento 2 themes for your upcoming project, contact SoftProdigy. We offer comprehensive Magento services to cater to all your needs.