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Improving Checkout Process of Your Magento Eyewear Store: Top Extensions

High cart abandonment is a nightmare for e-commerce store owners.

For example, you have built a well-designed e-commerce store to sell quality prescription eyeglasses. Besides this, you have invested enough time and money in promoting your products online. Your potential customer even added a product to the cart. But just before the checkout, they left your e-store. What did go wrong?

Your customers abandon their carts because of the complicated and time-consuming checkout process. And if you have built your optical store on Magento 2, this issue may be more common. Why?

The default Magento 2 does not have many options for checkout customization. Fortunately, Magento has countless extensions that help you add the necessary features to your eyewear store. There are both free and premium Magento extensions. With these add-ons, you can customize your checkout process and prevent...

5 Conversion-boosting Extensions for Your WooCommerce Store

The time and efforts you put into promoting your WooCommerce store are worthless if there are no conversions. Today, the online space is highly competitive. So, it is not easy to impress your customers when several other retailers sell similar products.

A few years ago, only a few retailers used to sell prescription eyewear products online. But during the pandemic, more businesses switched to online services to meet the needs of consumers.

As a result, it increased the competitiveness in the eyewear industry. That is why achieving desired conversion rate and revenue growth requires more effort. But the best thing is WooCommerce has plugins and extensions that help you elevate your business in no time effortlessly. Depending on your goals and needs, you can stick to in-built or buy the best premium WooCommerce plugins.

The choice is entirely yours...

Plugins and Extensions: How They Benefit Your Eyewear E- commerce Site?

Plugins and extensions are the best way to customize your optical e-store. They allow you to add desired features to your e-commerce business site. As a result, you can improve its overall performance and appearance. Besides this, they help you boost the user experience.

All this leads to better productivity and efficiency of your online eyewear store. If you are not convinced, we will explain the multiple advantages of plugins and extensions later in this post. But first, let us learn where to buy e-commerce store plugins and extensions.

• Where to buy plugins and extensions for your optical e-store?

While plenty of options are available in the market, WooCommerce and Magento are on the top.

The former is an open-source e-commerce platform, which is a WordPress plugin. It is suitable for building any-sized website with essential features. WooCommerce is one of the go-to...

Expanding an Eyewear WooCommerce Store: Filter Plugins to Consider

Congratulations! Your vision and efforts are finally paying off. How can we forget the hard work and dedication of your staff? Well done, you all deserve a pat on the shoulder.

You are all set to expand your online eyewear store. When a business grows, so do the product variants. We understand it was one of your goals. But products with a range of variations can leave customers confused. After all, it might become a daunting task to choose the right product.

Do you want your users to have a seamless experience using your optical e-commerce site? If yes, use product filters. According to Statista, around 61% of customers feel “ease of finding products” is essential when shopping online.

Today, we have a hectic schedule. That means customers do not have enough time to browse through extensive product inventory. Remember, online users cam...

How to Win the Contact lens and Eyeglasses Sales game?

Deliver a Great Eyewear Online Shopping Experience with the Eyewear Configurator Magento

When it comes to selling eyeglasses or lenses based on medical prescription, the quest can become quite challenging in the e-commerce space. This is because you need to display eyeglass products with each prescription, style, brand, and other configurations. Plus, prescription products come with multiple pre-defined attributes, such as the lens type, pupillary distance, right eye (OD), and left eye (OS) settings, etc. In a nutshell, there is so much to take care of.

In order to handle these tiny configurations efficiently, you need the best solution in place. Otherwise, either the shopper will get a wrong product or move to another optical store, which isn’t a good sign for your eyewear business.

So, if you are planning to sell prescription lenses or glasses online, you need t...

Starting Your Optical Website Online: 5 Must-have Tools to Succeed

The demand for online solutions by customers has increased more than ever. The primary reason is convenient and hassle-free shopping. The e-commerce industry is growing at a fast pace to meet their changing needs and wants. Given this trend, several entrepreneurs and retailers jump on the bandwagon to reach out to target audiences and make more profit. 

Purchasing clothes, shoes, accessories, digital devices, skin-care products, and so on is a usual thing. But lately, we have witnessed customers relying on digital solutions for even prescribed glasses. For this reason, e-commerce businesses offering eyewear products are gaining momentum. 

However, with...

Reasons Why WordPress is the Ultimate Solution for Your Eyeglasses Website

The online shopping trend is gaining momentum at the fastest pace. Gone are the days when enterprises created a website to provide online users with information about their product or service.

Today, businesses have taken a step ahead to make their products/services readily available to potential customers. It means they go for responsive websites that allow online users to make purchases directly. Well, this is beneficial for customers and owners.

So, read on if you are planning to start your online eyeglasses store. First of all, it is the best decision, as the market of prescribed eyewear products will always flourish. Now, you would be looking for the most reliable way to set up your e-commerce site...

Building an Online Eyewear Store: The Role of WooCommerce PD measure plugin

WooCommerce is the most popular tool that helps entrepreneurs to build a dynamic e-commerce store. Powered by WordPress software, this open-source tool comes with numerous features and extensions. As a result, you can streamline your processes and improve the user experience. Below, we will look at WooCommerce PD measure extension and its role in the digital optical store.

Understanding about PD measure plugin is helpful for an eyewear products seller/retailer and also for an optometrist WooCommerce developer. If you want to build an online optical store, you must include a pupillary measure plugin for good reasons. First of all, with the PD measurement WooCommerce plugin, your customers can add their PD measurement easily when making a purchase. Let us delve deeper...

Pupillary Distance Measurement Plugin: Everything You Need to Know About

If you are an eyewear business owner or planning to become one in the future, you need to understand how important pupillary distance (PD) is for your optical business. Before you create a shopping website for selling eyeglasses and lenses, you have to make sure you have the right pupillary measure plugin in place.

But what exactly is this pupillary distance and how to accurately measure it? Well, that’s what we are going to tell you today in this article. Stick with us to learn!

What is Pupillary Distance?

Knowing your PD is as important as knowing your prescription when ordering a new pair of eyeglasses online. The average PD for an adult is about 63 mm and can vary widely between 51 mm and 75 mm. Y...