boost your optical store sales with advanced prescription contact lens

Magento sets a benchmark for e-commerce sites. From scalability to flexibility, design options, rich features, and extensions, what's more, you can ask to build a dynamic store. Are you planning to sell advance prescription contact lenses and eyeglasses? Then, it is an ideal e-commerce development platform.

Indeed, it helps you build a high-performing e-commerce store. But no matter how good and well-created your Magento store is, it is nothing without customers. As an eyewear retailer, you should make the most of every opportunity to increase sales and grow your business. While many factors can contribute to your success, here are some strategies that help speed up your Magento store sales. As a result, take it to the next level.

In this blog, we will share pro-tips that can help you increase conversions, improve customer experience, and maximize revenue. Whether you are starting or looking to boost your existing store sales, these tips are a surefire way to compel customers to buy prescription lenses online via your Magento store.

1. Personalized shopping experience

80% of customers are more likely to buy products if the store offers a personalized shopping experience. It is the need of the hour because personalization is the key to retaining existing and attracting new customers.

The best way to ensure a customized shopping experience is by integrating third-party extensions like Advanced Prescription contact lens Magento 2. But how does this extension work?

The extension offers a personalized experience to customers while providing several benefits. It allows customers to enter and store their prescription information. Thus, you can purchase contact lenses with ease. The stored information helps suggest products to customers based on their previous purchases, offering a more customized and tailored shopping experience.

On the other hand, the Advanced Prescription Contact Lens Magento 2 extension reduces manual labor for the retailer, as it offers automation of the prescription process. Plus, it frees-up time to focus on other aspects of the business, like providing better customer service. The extension also allows for loyalty programs, making customers feel valued and increasing the likelihood of repeat purchases.

In short, a better customer experience is equivalent to more sales.

2. Work on your store speed

Studies suggest that 1 in 4 visitors abandon websites if they take more than 3–4 seconds to load. So, as an eyewear store owner, 3 seconds is your opportunity. But if your store fails to load within this time, you will lose potential customers and decrease the conversion rate.

If you wish to drive more sales, the simple answer is to improve your page loading speed. First, you should analyze and remove unnecessary code, plugins, and extensions. As mentioned, the Advanced Prescription Contact Lens Magento 2 extension can help you attract and maintain customers. But going overboard with these third-party add-ons can impact your store performance.

Plus, reduce the file size of images and videos on the website. Improving page loading speed can also positively impact SEO and increase the chances of ranking higher on search engine results pages.

3. Consider cross-selling, upselling, and product bundling

Cross-selling, upselling, and product bundling are powerful sales methods that can help online retailers increase their sales.

Upselling involves offering customers a more premium product or service that best suits their needs, whereas cross-selling involves offering complementary products that meet additional requirements. Lastly, product bundling entails packaging several items together and presenting them as a single unit for a discounted price.

Using these techniques, you can increase the average order value and improve customer satisfaction. It encourages your customers to buy prescription lenses online using your eyewear store.

4. Leverage social media marketing

In today’s digital world, being active on social media is crucial for the success of an online retail store. After all, social media has a user base of 3.78 billion and daily usage of 2.5 hours.

Given this number, social media is an excellent platform for retailers to reach their target audience and increase their sales. For example, you can promote products like prescription contact lenses on social media channels such as Facebook, Instagram, YouTube, Twitter, etc. It will help improve their conversion rate and drive significant sales by gaining trust and credibility.

However, not having a social media presence can result in a decline in visibility and potential customers.

5. Manage SEO performance

Another factor that contributes to improving your Magento store sales is SEO and how it performs. Do you know organic search results account for 70% of first-page hits? Thus, managing your SEO performance is crucial.

The better your SEO performs, the higher will be the ranking of your pages in search engine results. With better online visibility, you have chances to reach more potential customers and boost your store sales.

So, what can you do to enhance your SEO? For instance, you optimize meta titles and descriptions and use analytics to determine the most effective strategies. Moreover, consistent audits can ensure that all elements of your website are functioning correctly.

Leveraging logging and third-party extensions can help improve your Magento store's SEO performance. Take advantage of these tools to boost your website's visibility and attract more customers.

The bottom line

When it comes to improving the performance and sales of your store, you cannot rely on one method. It involves using different techniques and seeing what works for you. However, it is advisable to increase your sales organically than through a paid advertisement.

With this, you can ensure long-term results and better customer retention. By practicing these strategies, you can achieve desired results.

If you are searching for a reliable company offering Magento store development services, contact SoftProdigy. You can also buy premium extensions like the Advanced Prescription contact lens Magento extension.