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Bridge the Digital & Physical Spaces with “Phigital Marketing”

I was hoping to open the article with “Wondering what’s phygital marketing?” But didn’t want to make you feel the boredom with something that you must be expecting here in the first phrase.

Well, let’s come to the point, phygital marketing is the result of the amazing blend of physical and digital marketing, usually adopted by the web-based businesses especially eCommerce. With the changing trends in the Magento SEO and other marketing strategies, we are starting to see traditional marketing channels merge with digital world. The world of marketing is advancing as quickly as the technology we use to promote the brands we serve. And phygital marketing is the shiny new technology to reach customers and clients.

To get the best of both, the digital and physical ecosystems, it’s important for businesses to touch them both. Connecting the dots between the two forms a crucial part of any retailer’s marketing plan.

Here are a few examples on how this reach can be achieved:

Send digital vouchers...

How to setup an online shopping platform

Starting an eCommerce business is a tough job with everything needed to be done at the right time. For new online retailers, it may be hard to understand the steps for starting an eCommerce business. To help, we’ve put together a comprehensive resource list of eCommerce development steps. These steps have been placed into a logical order based on how you would research, build, and grow as a profitable eCommerce business. 

The Business Plan

Everything, whether it’s about buying a cake for a birthday party, has to be planned properly. If you can identify a niche, the USP of your business, you can successfully place your online business on the top of other leaders in the market. Not only a good formal business plan a good practice, but a printed version of it may be helpful when talking to the investors or the banks further down the line.

Register Domain Name

I bet you must have a business name in mind already. But is the domain of the same business name available? It is advisable to ensure...

The Top Magento Features That Will Boost Your B2B Revenue

Since the first launch, Magento has been an incredibly powerful contender amongst a sea of other CMS offerings. Over other leading CMS platforms, it offers unparalleled scalability, friendliness, amazing features, Magento extensions, ease of extendibility and a lot more. All of which is, of course, coupled with Magento’s ability to seamlessly slot in with other third party players.

Following the great opportunities it offers to the online retailers and the buyers, Magento enjoys the 29.1 percent of the total market share, which is more than any other CMS platform like WooCommerce, BigCommerce, Zen Cart, Drupal, etc. However, yet it seems that we may well have seen nothing, as the following features offer a lot more for those seeking to bolster their bottom lines in the current online trading world.

ERP Connectivity

It’s a fact that the business growth is driven by the data as it’s the stuff of critical insight into the decisions that are going to drive revenue. When you are in the...

5 Ways to Ensure Your Marketing Plan Is Working

The festival season is approaching and if you’re like many online shopping businesses, you’ve got a fresh new marketing plan to grow your sales and revenue. However, for that Magento SEO plan to work, it can’t sit in drawer.

It needs a strategy, planning, and a little bit of hard work.

Digital marketing plans serve as the blueprints for your company's growth. It lets you identify the areas that are working according to the strategy and what alterations may be done because of changes in the market. Marketing should be an ongoing process, at the same time it requires to be constantly reviewed, evaluated and adjusted to suit the needs of the company and the customer needs. Knowing if the marketing plan is working as desired can save you time and money and help ensure the success of your business.

Visitor Numbers

The first thing you’d want your digital marketing campaign to deliver is to get more visitors to your eCommerce store and keeping an eye on the numbers of visitors can be the fastest...

What Is WooCommerce Plugin Development & How They Benefit?

WooCommerce is a super cool, dynamic, and flexible eCommerce platform. So, if you are planning to develop your own online shopping platform, but are confused to which platform to choose, then WooCommerce may be the right pick as a wide WooCommerce plugins are available to help add functionality to your website. Because of the security and performance, WooCommerce is quickly becoming the go-to platform for many ecommerce entrepreneurs.

Just like the other CMS platforms, you can rely upon the plugins to add an extra bit of functionality to your online store. WooCommerce supports plenty of plugins to help you accomplish goals in a cost-effective manner.

Softprodigy takes pride in having the opportunity to work on some of the really interesting WooCommerce Plugins to help deliver unmatched functionality to the store owners.

Amazing Features You Get with Your ECommerce Site:

• Improve user experience with ‘Add to Cart Button.”
• “Cash on Delivery” with shipping availability.
• Customize coupon...

In-house Vs. Outsource WooCommerce Development – What’s Better?

With multiple Open Source platforms available for development and growing demands of modern users, WooCommerce ensures immaculate quality support, flexibility, and security to the online shopping businesses, allowing them to stand out of the crowd for sure. Because of the great opportunities and free WooCommerce plugins available, this platform enjoys 59.9% of the overall market share in the United States only. 

Now, we know that WooCommerce is the top choice when it comes to eCommerce development, making the right choice of a development team is another crucial step that needs to be taken. Now there are two options – outsourcing or in-house development.

According to experts, hiring an offshore development company can help save nearly 60% of the overall development cost and the project can be developed on the deadline as offshore developers are expert at their task. This article is just an attempt to show that why outsourcing is always a better option.

Cost Effective

Well if you have...

Why Hire a Certified Magento Developer for eCommerce

Magento… got something in mind with this name? If you are in the retail industry and planning to get yourself online to explore the potential of online retail industry, then this is the right partner to your success. Magento is one of the most robust Open Sources platform that offers a host of features to eCommerce development with amazing features. It not only makes shopping fun for the buyers, but also offers the retailers with overall control over the material, competence, look of their online shopping store.

Website owner is open to optimize the store and take it to the nest level of success with Magento and this is why Magento has become a favorite and widely accepted platform.

Magento is great, but its real potential can only be realized when handled by a tea (or individual) certified Magento developers. Magento, as mentioned above, is quite flexible and development can be done by yourself as well, but considering the longevity and the future of a business, the techniques and expertize...

Top Ecommerce Trends That will Impact Retail in The Future

The future of shopping is the online retail and it’s the perfect time for the eRetailers to take stock for their eCommerce store and consider what is the future of online buying and selling. Of course no one has a crystal ball, but there are some eCommerce trend predictions about the online shopping that are worth bearing in mind when investing in Magento development which can help develop better strategies to enhance performance of your online retail store.

So, let’s take a look at the top eCommerce trend predictions that are likely to have a direct impact on those retailers operating an ecommerce stores.

Same-Day Delivery Gets More Competitive

It’s a great fun for the online buyers to explore product, search for the best one and get it delivered the same day. However, right now there are only a handful of eCommerce players that are offering the option like Amazon, but this is something that will become increasingly important for online retailers to consider offering their customers...

How to Improve Your Ecommerce Store Performance With Magento Extensions

To keep your online shopping platform updated in accordance with the latest trends and requirements, using Premium Magento Extensions is a must as most businesses don’t have the resources or time to customize features that the users would want to explore and use. The situation is true no matter which platform your web store is on.

Fortunately, most popular content management systems like Magento have a vast library of third-party extensions available, integrating unique and engaging features is easier than ever before. With these extensions, you can implement practically any functionality you need that is not supported out of the box. If there’s something missing on a particular extension, there are many extension development and customization companies out there who you can talk to.

Now, I would like to get back on the topic of improving store performance with Magento extensions. Well these extensions are developed in a way to enhance website’s usability, appearance, and performance to...

Reasons Why Should You Keep Your Website up to Date

Launching an eCommerce website is the culmination of a lot of work put in by you, your development partner and the staff. After launching the website, investing time in Magento SEO, editing content and populating inventory online you may be tempted to sit back with a refreshing beverage and think ‘Phew’ it’s finally over.

But – it’s just the beginning!

With the launch of your website, you just complete a single step towards the online business. Running an online business is a process of continuous investment and you need to constantly measure website performance to ensure more revenue by discovering where you are losing sales and how the condition can be handled. There are many areas you should be looking at to keep the website up to date.

Keep Content Fresh

Everyone loves to read the latest news about hot topics around the world. You should keep news and product releases up to date to engage visitors with the latest happening. Launching a discount offer? Put that on website. Got a new...