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Bridge the Digital & Physical Spaces with “Phigital Marketing”

I was hoping to open the article with “Wondering what’s phygital marketing?” But didn’t want to make you feel the boredom with something that you must be expecting here in the first phrase.

Well, let’s come to the point, phygital marketing is the result of the amazing blend of physical and digital marketing, usually adopted by the web-based businesses especially eCommerce. With the changing trends in the Magento SEO and other marketing strategies, we are starting to see traditional marketing channels merge with digital world. The world of marketing is advancing as quickly as the technology we use to promote the brands we serve. And phygital marketing is the shiny new technology to reach customers and clients.

To get the best of both, the digital and physical ecosystems, it’s important for businesses to touch them both. Connecting the dots between the two forms a crucial p...

How to setup an online shopping platform

Starting an eCommerce business is a tough job with everything needed to be done at the right time. For new online retailers, it may be hard to understand the steps for starting an eCommerce business. To help, we’ve put together a comprehensive resource list of eCommerce development steps. These steps have been placed into a logical order based on how you would research, build, and grow as a profitable eCommerce business. 

The Business Plan

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The Top Magento Features That Will Boost Your B2B Revenue

Since the first launch, Magento has been an incredibly powerful contender amongst a sea of other CMS offerings. Over other leading CMS platforms, it offers unparalleled scalability, friendliness, amazing features, Magento extensions, ease of extendibility and a lot more. All of which is, of course, coupled with Magento’s ability to seamlessly slot in with other third party players.

Following...

5 Ways to Ensure Your Marketing Plan Is Working

The festival season is approaching and if you’re like many online shopping businesses, you’ve got a fresh new marketing plan to grow your sales and revenue. However, for that Magento SEO plan to work, it can’t sit in drawer.

It needs a strategy, planning, and a little bit of hard work.

Digital marketing plans serve as the blueprints for your company's growth. It lets you identify the areas that are working according to the strategy and what alterations may be done because of changes in the market. Marketing should be an ongoing process, at the same time it requires to be constantly reviewed, evaluated and adjusted to suit the needs of the company and the customer needs. Knowing if the marketing plan is working as desired can save you time and money and help ensure the success of your business.

Visitor Numbers

The first thing you’d want your digital marketi...

What Is WooCommerce Plugin Development & How They Benefit?

WooCommerce is a super cool, dynamic, and flexible eCommerce platform. So, if you are planning to develop your own online shopping platform, but are confused to which platform to choose, then WooCommerce may be the right pick as a wide WooCommerce plugins are available to help add functionality to your website. Because of the security and performance, WooCommerce is quickly becoming the go-to platform for many ecommerce entrepreneurs.

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In-house Vs. Outsource WooCommerce Development – What’s Better?

With multiple Open Source platforms available for development and growing demands of modern users, WooCommerce ensures immaculate quality support, flexibility, and security to the online shopping businesses, allowing them to stand out of the crowd for sure. Because of the great opportunities and free WooCommerce plugins available, this platform enjoys 59.9% of the overall market share in the United States only. 

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Why Hire a Certified Magento Developer for eCommerce

Magento… got something in mind with this name? If you are in the retail industry and planning to get yourself online to explore the potential of online retail industry, then this is the right partner to your success. Magento is one of the most robust Open Sources platform that offers a host of features to eCommerce development with amazing features. It not only makes shopping fun for the buyers, but also offers the retailers with overall control over the material, competence, look of their online shopping store.

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Top Ecommerce Trends That will Impact Retail in The Future

The future of shopping is the online retail and it’s the perfect time for the eRetailers to take stock for their eCommerce store and consider what is the future of online buying and selling. Of course no one has a crystal ball, but there are some eCommerce trend predictions about the online shopping that are worth bearing in mind when investing in Magento development which can help develop better strategies to enhance performance of your online retail store.

So, let’s take a look...

How to Improve Your Ecommerce Store Performance With Magento Extensions

To keep your online shopping platform updated in accordance with the latest trends and requirements, using Premium Magento Extensions is a must as most businesses don’t have the resources or time to customize features that the users would want to explore and use. The situation is true no matter which platform your web store is on.

Fortunately, most popular content management systems like Magento have a vast library of third-party extensions available, integrating unique and engaging features is easier than ever b...

Reasons Why Should You Keep Your Website up to Date

Launching an eCommerce website is the culmination of a lot of work put in by you, your development partner and the staff. After launching the website, investing time in Magento SEO, editing content and populating inventory online you may be tempted to sit back with a refreshing beverage and think ‘Phew’ it’s finally over.

But – it’s just the beginning!

With the launch of your website, you just complete a single step towards the online business. Running an online business is a process of continuous investment and you need to constantly measure website performance to ensure more revenue by discovering where you are losing sales and how the condition can be handled. There are many areas you should be looking at to keep the website up to date.

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