The festival season is approaching and if you’re like many online shopping businesses, you’ve got a fresh new marketing plan to grow your sales and revenue. However, for that Magento SEO plan to work, it can’t sit in drawer.

It needs a strategy, planning, and a little bit of hard work.

Digital marketing plans serve as the blueprints for your company's growth. It lets you identify the areas that are working according to the strategy and what alterations may be done because of changes in the market. Marketing should be an ongoing process, at the same time it requires to be constantly reviewed, evaluated and adjusted to suit the needs of the company and the customer needs. Knowing if the marketing plan is working as desired can save you time and money and help ensure the success of your business.

Visitor Numbers

The first thing you’d want your digital marketing campaign to deliver is to get more visitors to your eCommerce store and keeping an eye on the numbers of visitors can be the fastest and most basic way to determine whether your plan is working. Look for the start date of the campaign and check the number of visitors on your website, if it’s better then you are going on the right direction.

Return on Investments (ROI)

Return on investment has always been one of the most prime concerns when it comes to marketing a business. The whole ideas is to check whether your investment that has been used for the marketing plan has resulted in a profit. Check for the amount spent on each campaign and compare it with the amount of sales each campaign brought in specifically. If the return is more than what you spent, then you’ve made a better choice. While you can calculate the overall measurement, but a category-wise breakdown will tell you exactly which campaigns worked and which fell short.

Customer Response

When it comes to determining the success of a marketing campaign, it’s important to know what your customers’ response is over it. It can help you to determine what type of reactions your marketing creates.  Methods like online and offline surveys, feedbacks, and online momentary can all reveal what your customer thinks of your marketing strategies and which one has the greatest impact. Try asking simple questions like “How did you hear about our sale?” can help determine which initiatives are reaching the customer and which market segments are making purchases.

Competitor Response

It’s not only the response of your customers, but competitors’ response can also help you determine the success of your Magento SEO or any other marketing campaign. If competitors start to copy what you've done, the plan is working. However, if they’re not giving attention to your campaigns, then there is surely an issue or at least a question about what you've set in motion. So, keep an eye on the competitors as well.

Have a Fluid Plan

A marketing is not something that is planned and done just ones, but it needs regular updates, modifications, and required changes. Marketing is an activity that should become part of an ongoing process. Once you are sure about what works and what doesn’t be ready to making changes to your plan in both scenarios. These modifications may be large or small depending on your customer requirements and your derived data.

There’s another reason you would want to make adjustment or even trade in your plan for a new one. The technology changes over the time and in order to be on the top of competitors, you need to implement reliable techniques for better results. Try using some Magento extensions that let your customers to be a part of your marketing campaign. Believe me, there are countless such Magento extensions available to help your business grow.

In Conclusion

Having a great marketing plan isn’t enough. It’s necessary to set goals, track your progress and make required changes accordingly. Figure out what your weaknesses and strengths are as this lets you know the best times and places for your marketing efforts. The strategic changes allow you to achieve the best possible success as an online business owner. And that's really the end goal, isn't it?