Page 17 - Blog

What Is Referral Spam & How To Remove It In Your Google Analytics?

The spam in Google Analytics (GA) is the worst thing any ecommerce website can come across. Following the deluge of referral spam from adult sites, social buttons or other sources, online shopping website owners are getting more concerned about the useless data and traffic they are receiving.

At first, you may get excited with the overwhelming response to your marketing efforts. However, the spam traffic in Google Analytics is a great drawback for your business growth as the traffic is sent from spammers.

Before we start discussing about the methods to stop referral traffic from Google Analytics, it’s important to understand how spam works and the types of spam:

Ghosts

There’s a reason the type of spam is called ‘ghosts.’ It’s because they make up a majority of your website traffic by Google Analytics without even accessing your site. This is never tracked by the Google’s search console and no plugins or extensions won’t prevent ghosts. Spammers leave a fake visit to your website by using...

Top 5 Ways To Ensure Safety While Shopping Online

When the headlines are filled with incidents like cyber attack, hacking, etc., all you want as an online buyer is to protect your identity and sensitive information from the miscreants. Of course there are software available to help protect your information from the hackers, but it’s always smart to be a bit more attentive when buying products online. If you're one of those millions of customers, make sure to change your password and then move on to these top ways to keep yourself safe from identity theft.

 Use Familiar & Trusted Websites

Start with a trusted online shopping brand with the search engine. Search for the best online shopping websites and shortlist the ones you already heard about such as Amazon, Wallmart, etc. If you’re buying with a less-known brand, make sure the website is hack-proof and has all the premium Magento extensions for added security. Beware of the websites that are using the names similar to the well-known brands but under different top-level domain i.e. a...

Top E-commerce Hacks To Increase Conversions Instantly

Improving ecommerce website’s conversion rate is the most common concern people face, especially when the competition is all time high these days. However, in order to improve conversion, you don’t have to give your website a complete makeover. Using a few common tricks and a little effort to implement the best features using best Magento extensions is just as effective.

Most ecommerce strategies would emphasize focusing on investing in digital marketing, social media marketing, paid ads, content marketing and other marketing methods to drive more traffic to your website. While the marketing methods do help to drive traffic to your website, but these 5 ecommerce hacks can help convert them to buyers.

Leverage Videos

It is said, “A picture is worth thousands words,” but a videos is worth thousands images. For years, online marketing gurus have emphasized on the usage of videos on sales pages. Product images not just help improve user engagement, but also result in allowing users know...

Reasons That Make It Necessary to Focus on Website Speed

When you are into the online shopping industry, performance and user experience are the most common factors to be looked after for a successful business. Researchers claim that visitors don’t wait for the websites to loan more than five seconds. Hence it’s important to take immediate action if your website pages are taking too much time to load. Using premium Magento extensions and help of an expert developer can reduce the burden.

Here are a few reasons that make it necessary to focus on website’s page loading time:

Impatient Community

We are living in the most impatient era of the history where no-one wants to waste their precious time on any website that takes hours to load, no matter how great products it offers. If your competitor website is loading faster and better than yours, it may tug your business into an incautious area. And since the customers have a great range of options available, you’re likely to be forgotten just because of the slow loading pages. That’s why successful...

Vital Essentialities For E-commerce Business Startups To Succeed

The inception of WWW fueled the growth of the internet users across the world. It all started with using internet for communication purposes, but people use it for a lot more reasons. From 1991, a whole new era of internet began. The meeting point of internet and business gave birth to a whole new field—the E-commerce. And since then, the world of internet has changed forever. And Magento took the growth of eCommerce to the next level with great UI & UX, features, and a wide range of Magento extensions available to integrate unique functionalities.

Since the internet gives great support to the online retail market, the competition is getting fierce and hence it’s important for the new business to keep in mind the top vital essentials to succeed in the eCommerce market.

Define Your Business

The most important step of running an online shopping is defining your very existence. Wondering how do you define your business? Get your basics right. Following things must be taken into account:...

How To Use Conversion Optimization To Reduce Shopping Cart Abandonment?

Ecommerce cart abandonment is the most common problem most online retail stores face. Visitors land at our website, navigate through your products, pick up a desired item, add it to cart, but never complete the checkout process. There may be times when your shoppers may need some time to compare products or get suggestions from previous buyers. However, in most cases, high shipping costs, excessive taxes and shipping times are the most reasons for shopping cart abandonment.

Even, they may feel comfortable with the checkout process or find it too much complicated or time consuming. In fact, lengthy checkout process is the most common reason for shopping cart abandonment, which can be made easier with one-page checkout Magento extension.

If your business has also started experiencing excessive shopping cart abandonment, you’ll surely want to take come efforts to reduce by understanding why your customers have trouble committing to their purchase. Understanding the reasons can be the first...

Personalized Touch on e-commerce Stores Makes it More Effective

Considering the personal touch and user experience one gets in the brick-and-mortar stores, online shopping industry has a lot to learn and implement. If the user is satisfied with the shopping experience and the product range, your customers will definitely return to your store. And the biggest role played in the entire shopping experience is the personal touch. Magento extensions not only make it easier for the shoppers to enjoy faster checkout and shopping process, but also add a personal touch to the shopping experience.

Here are some tips which you can implement in your Online Stores.

Recognition Of Customers

Implementing systems that remember your returning visitors make them feel obliged on your efforts on remembering them. For the online shopping portals, it is recommended to remember details of shoppers or visitors on the storefront so they don’t have to enter them every time they shop. It’s important because:

• 61% of global users recommend websites that keep track of their browsing...

Facebook Commerce – Introduction & Its Benefits

We all know about the eCommerce industry and how it’s helpful for the global consumers and the retailers. With great CMS platforms, Magento extensions, and security online shopping industry is growing faster than ever before. However, little do we know about the eCommerce industry is that it has many other extensions, supporting it to grow faster. And Facebook Commerce is one of the best among them, allowing small merchants to sell through Facebook platform.

Before we start diving deep into the F-Commerce, let’s go through a few facts about Facebook:

• 600 million users globally.
• More fans recommending products.
• 40% users recommend social networking sites when buying online.
• 68% users visit retailer pages to check updates.
• Average 130 to share your latest shopping experiences.
• Facebook transactions increasing 10% per month.

Impressive, isn’t it?

F-Commerce is essentially shopping through world’s leading social media platform – Facebook. The business objective of f-commerce...

6 Reasons For Google Not Indexing Your Ecommerce Website Pages

Google indexing is the most crucial stage for Search Engine Ranking. If Google is unable to index your web pages, your website will be unable to get better ranking on the search engines. And if you do not get ranked on search engines, no one will be able to find your content organically. There may be many reasons if your website is not indexed by Google. May be you are using the wrong SEO techniques or not using the best Magento extensions to get organic traffic from search engines as your website deserves.

Google Not Found Your Site

Just creating an eCommerce website is not enough, but it requires a lot more. In order to get found on the search engines, it is required to get registered on the search engines. Once you’ve registered your website on search engines, give a few days to them to search and crawl your website. However, if still you are not getting traffic from search engines, make sure to check if your website sitemap is uploaded properly and is working properly. Use Google...

7 Top SEO Tips To Boost Your Sales From Magento E-commerce Stores

As a small business owner or a start-up, it’s natural to focus on the free website development platforms. This approach may work for many eCommerce website owners, but for those looking for increased revenue, Magento is the best-suitable platform that comes with out-of-the-box functionalities, user experience, and flexibility to grow your business. Not just Magento offers great functionalities, but also has countless Magento extensions to offer for added features.

SEO is the most prominent area where small businesses can get more value from their eCommerce store.

Tips To Increase Your Sales:

Header & Title Tags

Magento is a smart eCommerce development platform and creates title tags automatically. But, it is suggested to create them manually for better results. The easiest way to create is by creating different product groups. This allows you to predefine title tags and assign per product group. It is suggested to use Header Tags properly such as use H1, H2, and H3 tags with a clear hierarchy...