7 Top SEO Tips To Boost Your Sales From Magento E-commerce Stores

As a small business owner or a start-up, it’s natural to focus on the free website development platforms. This approach may work for many eCommerce website owners, but for those looking for increased revenue, Magento is the best-suitable platform that comes with out-of-the-box functionalities, user experience, and flexibility to grow your business. Not just Magento offers great functionalities, but also has countless Magento extensions to offer for added features.

SEO is the most prominent area where small businesses can get more value from their eCommerce store.

Tips To Increase Your Sales:

Header & Title Tags

Magento is a smart eCommerce development platform and creates title tags automatically. But, it is suggested to create them manually for better results. The easiest way to create is by creating different product groups. This allows you to predefine title tags and assign per product group. It is suggested to use Header Tags properly such as use H1, H2, and H3 tags with a clear hierarchy.

No duplicate Content

When writing product descriptions, page content or Terms & Conditions pages, make sure to write unique content, to make sure your website is not hit by the search engines. Unique content gives an edge to your brand as search engines like websites with unique and engaging content with appropriate keywords. Even better is using a canonical tag and link your duplicate content. This allows search engines to know that these are copies, avoiding any negative consequences.

Simple & Optimized Page URLs

The best way to create URLs is to not include the category in the path. This makes it easier for the search engine bots to crawl your pages when distributing search engine results. This can be done using the following path:

Stores >> Configuration >> Catalog >> Search Engine Optimization >> ‘No’ for ‘Use Categories Path for Product URLs.

Home Page Title Optimization

By default, your website’s home page is names ‘Home,’ so it’s important to not forget to add your highly-optimized name in the title. The title should include at least one keyword and store name for better brand presence and ranking on the search engines. Try to keep within 50 to 60 characters.

Simple & Engaging Website navigation

Website’s navigation is the prime factor for better user engagement. No user would want to explore your website if the navigation is confusing and complex. While Magento offers default search functionality, but using Magento extensions to improve it is the best choice. These extension allow you to integrate ‘autocomplete search,’ ‘search by brands,’ or ‘mega menu’ in the Magento shopping website for improved search functionality.

Setup Sitemap

For better search engine ranking, sitemap is a must. It provides the directions to the search engine bots on what is available. Also, using Magento sitemap is important to use prioritization for categories, products, and CMS pages for better results to your SEO campaigns. With these sitemaps, you can easily put your most valuable content first.

Image Optimization

Leading search engines like Google and Bing like websites with better loading speed and image optimization is the best way to achieve it. There are several tools available to optimize images to improve website page loading speed. Remember that you have only 5-6 seconds to make the first impression. If your web pages fail to load within the said time, users are likely to jump to competitors.

Bottom Line

Search Engine Optimization can be complex, especially for the online shopping store, but don’t let that scare you. The above-mentioned are a few methods to improve your website performance, appearance to improve your website ranking on the search results as your target audience looks for the products you offer. Using the premium Magento extensions is an additional benefit to engage users for a bit more time.

Some More Useful Blogs:

Top 5 Proven Methods To Drive Traffic To Your New Online Store

Common Issues of B2B E-commerce Websites & How to Overcome Them

Top 6 Ways To Optimize Your Magento2 Website For Better Performance

Top 5 Tech Trends To Dominate Ecommerce Industry In 2018

Top 5 Challenges Faced by Magento Ecommerce Stores and How to Resolve Them