Page 24 - Blog

How To Make The Most From Google AdWords Expanded Headlines?

If you’re running AdWords PPC campaigns or Magento Search engine Optimization campaign, then you would already understand how Google has expanded text ads. Unlike before, you now have two 30-character headlines and one 80-character description line with two 15-character URL path fields.

All the changes have been made to make it easier to create responsive PPC ads that will work across different devices. Because Google supports mobile platforms and admits there are occasions where better results can be achieved by targeting users on a set device like smartphone.

What Makes a Good Ad?

When it comes to making winning PPC ads, there are many elements involved, but to start with you want to consider the two main components.

Speak directly to the searcher!

Prepare your content as one-to-one conversation – I can help you!

What’s compelling about what you are offering?

Try including price, range, flexibility, experience, offers, exclusivity, etc.

Try using insights from the above mentioned areas...

Great Ways to Market Your Ecommerce Website

With the Valentine’s Day on its way, come new challenges and new opportunities. Millions of people all around the world are going to gift something to their loved ones and buying from the online shopping portals is going to be their first choice, so are you prepared for the season of love? Installing premium Magento extensions to make the experience more comfortable, branding your store for improved visibility and offering exciting offers can be great choice to be the winner of this season.

You may be having great products listed on your store, but you might lose the game if your store is not visible to the online buyers. And the reason is simple – we’re living in a highly competitive world. In order to get on the top, here are some great techniques for marketing your Magento store, all of which are guaranteed to improve your brand identity, drive successful sales, and build an impressive online presence.

Keep Branding Consistent

Your brand identity is what improves recognition of your...

Magento2’s Checkout Improvements Can Reduce Abandoned Carts

The Magento2 is introduced with a number of improvements in checkout process and changes to its visual appeal and general flow. With multiple Magento 2 extensions and themes, handling eCommerce platform is a better experience now. What’s more, a total overhaul mean it is now driven with KnockoutJS and Javascript.

It’s no secret that streamlining the checkout process is one of the most effective ways to reduce abandoned cart rate and increase conversion. But are you capitalizing on the technology tools to help streamline the experience you deliver? The checkout experience on the previous version of Magento was surely a lackluster. It was slow, and had too many steps – which ultimately lead to unhappy online buyers.

Thankfully, magento2 has worked on the checkout from the ground up – from technical point of view and in terms of the customer experience as well.

Let’s take a look at how to get maximum value from the Magento2 checkout.

Streamlined Process

The biggest improvement Magento has...

We Know How To Build Magento2 Ecommerce Stores

Magento2 was launched with many cool things like better security, more flexibility, and faster loading, but what’s the greatest thing about the latest version of Magento is its new User Interface. A number of improvements have been made to enhance the eCommerce stores and improve the back-end usability, making Magento2 development the perfect choice for eCommerce business.

According to the statistics, Magento currently holds 14% of the market share for eCommerce platforms. Magento aims at increasing the share with its latest launch of Magento2. Experts expect the increase in number of Magento2 users in coming years. The rise will include existing Magento1.0 stores that transition to Magento 2 along with the new stores that migrate to Magento 2 for a better store platform.

About Magento2

Magento2 comes with various features that make its overall performance much better. It competes with the top Open Source Platforms like Shopify and WooCommerce. Compared to the previous version, the Magento2...

How to Encourage Your Amazon Buyers to Visit Your Online Shop

When opening an online shopping portal after the success made on Amazon, sellers should try to make the most of their existing new venture by bringing the customers already gained on Amazon to their online. Using Premium Magento Extensions can be one way to promote your existing social media platforms.

This guide will help you put right efforts to attract people that have shopped with you on Amazon, to your online shop. 

You already have customers

Those who’ve already purchased your products via Amazon are clearly interested in your products and are more likely to be interested in a wider selection of products and can kick-start the interest towards your online shop. Amazon is an amazing way to create a pool of customer, before you’ve even begun.

Drive traffic directly from Amazon without breaching policies

As you already know, Amazon has strict regulations when it comes to sharing seller contact details or links and it isn’t worth attempting to break them. The strict rules makes it difficult...

Online Price Negotiation Doubles Website Conversion for Online Bakery

With Greece millennial spending surpassing $1 billion annually, confectionary e-retailer Tsitsas is filling the void in the market for delicious and freshly baked confectionary products. The brand was established in 1980 and then finally decided to go virtual because most of its consumers were looking for them on virtual world. People wanted to enjoy their products with the freedom to order online, and Magento extension for request a quote to get things at cheaper cost.

Tsitsas strives to include a personal touch to the products and services while making buying fun and easy for those who’re always up for eating something amazing. One of the ways it does this is through an amazingly designed Magento store, which helps attract visitors from search engines, and also promote things on various channels like social media platforms to connect with the consumers.

Problems Faced

Consumers are always demanding and same is what the online bakery store felt with the decreasing number of sales as visitors...

Get Prepared To Conquer the Market In 2017

Finally it’s the 2017 and with another New Year celebrations around the world come many challenges for the online shopping giants. No matter which market your online shopping platform is targeting and no matter what kind of products you are selling, you should expect to increase your turnover significantly this year, because the number of online buyers is growing, and the market is expanding. 

If you’ve not yet made plans for the 2017, you still have enough time to shape your marketing campaigns, to come up with solutions how you’re going to transform your store, and how you’re going to engage more visitors using Magento extensions.

But if you’d wait a little longer, you’ll inevitably lag behind your competitors.

You don’t have to be an innovator in every field:

Trends are called trends because we’re not talking about suddenly emerging phenomena here, but about the predictable processes.

By keeping pace with the trends you don’t need to be afraid that one of your competitors will outpace...

Prescription Lens Configurator Magento2 Extension

Online shopping is trending these days. No matter what you’re selling, clothing, watches, shoes, track wear, travel gear or electronics, more and more people are buying online. Similar to the other products, online prescription lens stores are also gaining popularity with people finding them more convenient and reliable than the local optical store.

However, handling online store for prescription lenses can be a bit difficult than the other types of stores as buyers need to upload correct prescription online to get the product and lenses prepared specifically for their eyes. A specially designed plugin can make the process easier for the seller.

Prescription Lens Configurator Magento2 Extension will help you to make fast and good start. This is a simple plug-and-play module, allowing online retailers to manage their Magento2 store owners to create attributes set lenses, display two products at same product page and do a lot more with ease. Install this extension, activate it, make some...

Amazing Ways to Find eCommerce Blog Topics for Your Online Retail Store

If you have an online retail store, you must also have an active blog page on it. However, because you’re not a professional writer, you might run out of ideas when managing the blog so here we are with the best ways to find topic ideas for it to be able to market your store effectively in the long run. 

With this article, you won’t be struggling with such problems. While looking for the professional eCommerce developers and Magento extension helps a lot in attractive more consumers, but blog has its own charm when it comes to making the marketing campaign a great success.

Below are some specific topic ideas after the trends and the most effective formats which you can elaborate and once going through these ideas, you will have enough topics to fill your content calendar for months ahead.

Content Trends in eCommerce

When planning a content marketing plan, you cannot neglect regular content publication: Beyond satisfying the consumers, this also helps in brand awareness and community...

Magento eCommerce Trends For 2017

So, finally it’s Happy New Year! And everyone out there is busy celebrating the arrival of the fresh breeze of year 2017. As an online retailer, you must be busy preparing the holiday calendars to launch lucrative deals, but make sure to keep in mind the eCommerce trends that will hugely affect your store sales in 2017.

Using innovative premium Magento extensions is a sure-shot way to attract more visitors and sell more, but there’s a lot more that can be done to bring a change to your business.

Lowest Price Will Not Be Enough

Customer experience and user experience of your Magento store are becoming considerably important. Keep in mind the fast-paced lifestyle of people when launching your online retail business and make sure your site is the fastest one available in market as one-second delay can lead to considerable losses. Simply providing a multi-step checkout process can drive your customers away from you forever even if your reasonable prices are set.

Tips:

Enhance your customer...