If you have an online retail store, you must also have an active blog page on it. However, because you’re not a professional writer, you might run out of ideas when managing the blog so here we are with the best ways to find topic ideas for it to be able to market your store effectively in the long run. 

 

 

With this article, you won’t be struggling with such problems. While looking for the professional eCommerce developers and Magento extension helps a lot in attractive more consumers, but blog has its own charm when it comes to making the marketing campaign a great success.

Below are some specific topic ideas after the trends and the most effective formats which you can elaborate and once going through these ideas, you will have enough topics to fill your content calendar for months ahead.

Content Trends in eCommerce

When planning a content marketing plan, you cannot neglect regular content publication: Beyond satisfying the consumers, this also helps in brand awareness and community building, which also play an increasing role. If you want to build a brand that is useful, helpful, and lovable, regular publication of content is indispensable for that.

With the emergence of social media platforms, video content is also growing rapidly, and 360-degree videos quite common today, means you cannot neglect the video marketing.

Some might believe using machine-generated content is a great solution to attract more visitors, but we think that you should never use the automatically generated content.

Machine-generated content doesn’t only involves quality issues, but also can be penalized by the Google, and it won’t be attractive in the eyes of your consumers either.

Content Format to Work With

To reach the above mentioned audience, one can work with several tools and text blog posts serve as a basis, because your page can be brilliantly search engine optimized with them. And remember, if you can write well about a good topic, you can forget about the old warnings about people not reading on the web.

Try writing short, thought provoking, concise entries. Don’t let your visitors leave your page just because they find the content too lengthy and time consuming.

You will definitely need to make videos as they perform superbly in the searches. They’re great tool to present your product, have your audience commit themselves with their help and you may be successful on social networking sites with them.

Using infographics is another great tool to create engaging content as they are spectacular, they are easy to share and informative at the same time. If they answer interesting questions, you may have excellent reach with those - from Facebook to Pinterest, users love them.

How to Get Plentiful Amount of Topics

Follow opinion leaders

Following the opinion leaders of your field brings a bunch of topic ideas. Influential opinion leaders, celebrated professionals, specialized journalists, analysts, etc. Visit their personal blogs and enjoy the great amount of ideas there.

Answer the questions

If you have business, it means you do have a lot of queries to be answered. There may be queries regarding your premium Magento extensions and how they’re helpful or any other query regarding your business.

Customers continuously ask questions from a company on various platforms like in emails, on social channels, on delivery of the products and at events.

Also, they ask each other questions at various platforms including forums, on social networking sites, on Questions & Answers pages.

Make users produce content

Because customers know client requirements better, user generated content can often be valuable to your business. For example, it can become content: search for those who have solved some kind of a problems using your products or services and present these personal stories.

This lets you get closer to your audience, they can imagine themselves being in the position of the other. They can get useful information and hints this way.