So, finally it’s Happy New Year! And everyone out there is busy celebrating the arrival of the fresh breeze of year 2017. As an online retailer, you must be busy preparing the holiday calendars to launch lucrative deals, but make sure to keep in mind the eCommerce trends that will hugely affect your store sales in 2017.

 

 

Using innovative premium Magento extensions is a sure-shot way to attract more visitors and sell more, but there’s a lot more that can be done to bring a change to your business.

Lowest Price Will Not Be Enough

Customer experience and user experience of your Magento store are becoming considerably important. Keep in mind the fast-paced lifestyle of people when launching your online retail business and make sure your site is the fastest one available in market as one-second delay can lead to considerable losses. Simply providing a multi-step checkout process can drive your customers away from you forever even if your reasonable prices are set.

Tips:

Enhance your customer shopping experience:

- Increase interaction among users

- Speed up Magento store load time

- Enable convenient checkout process

- Nurture leads with useful blog posts, news, etc.

Personal Customer Experience Will Dominate

In order to compete with the number of global leading online shopping stores in the eCommerce marketplace, all Magento ecommerce stores find it challenging to grab customers’ attention.

Tips:

- Use big data and analytics

- Connect the necessary data & get required information

- Deliver information that beneficial of users

Social Commerce Will Have Bigger Influence

It’s no secret that the social media platforms are making a great influence on our lives. Social networks give your business big chances to directly interacting with your potential customers around the world.

Leading social media platforms like Google +, Twitter, Facebook are some great ways to give global appearance to your business. Public notifications about the discount, special offers and many other reasons to visit your store on these platforms. Moreover there’s no doubt that a large number of purchases are influenced by recommendations, shares, comments, and information that are placed on social media.

Tips:

- Pay attention to social marketing

- Integrate Magento extensions to share content on social media

- Encourage happy consumers to write comments for your products

- Run appealing promos, offer giveaways, etc.

- Use testimonials and celebrity endorsement

Online Purchases From Mobile Will Boom

Nearly 2.8 billion people are using smartphone today, which is a great reason to get your eCommerce store mobilizes by either developing a mobile app or responsive website.  It is agreeable to stay paying attention to mobile optimization is indicating no signs of slowing. Ignoring the mobile trend will drive your business to be a downfall of online store worldwide.

Tips:

Mobilizing doesn’t mean you can ignore website version as many people still prefer making order on their desktops.

- Get your store website responsive for all resolutions and screen sizes.

- Offer promotions for smartphone & tablet users

- Offer multi-channel shopping