With the Valentine’s Day on its way, come new challenges and new opportunities. Millions of people all around the world are going to gift something to their loved ones and buying from the online shopping portals is going to be their first choice, so are you prepared for the season of love? Installing premium Magento extensions to make the experience more comfortable, branding your store for improved visibility and offering exciting offers can be great choice to be the winner of this season.

You may be having great products listed on your store, but you might lose the game if your store is not visible to the online buyers. And the reason is simple – we’re living in a highly competitive world. In order to get on the top, here are some great techniques for marketing your Magento store, all of which are guaranteed to improve your brand identity, drive successful sales, and build an impressive online presence.

Keep Branding Consistent

Your brand identity is what improves recognition of your company, while setting your business apart from your competitors in the minds of the target audience. Fro tone of yourm the voice to choice of color scheme, your company’s output should resonate with your brand image. Remember that your business website is no exception, neither the articles which you post on it.

Use Search Engine Optimization

Search Engine Optimization (SEO) involved making overt & covert changes to your website and improve your page ranking. Magento SEO includes regular practice of using relevant keywords, regular uploading unique content, and inserting internal links. The second part of SEO is off-page work. Keep the SEO campaign live for a long time and you can use analytics to review your performance to ensure the website’s performance on the search engines.

Use Video Marketing

Today, videos are becoming an increasingly popular form of digital marketing and attracting more visitors to your business. Use YouTube to generate more leads or share on your own website to make it more engaging, and give the consumers something more exciting and engaging than a block of text. People don’t have time to read the whole paragraph, but would love to browse the video and see through the end.

Make Your Store Mobile-Friendly

Recently in 2013, Google made an announcement after which there has been a significant decrease in ranking of leading websites on the Google. If you’re not having a mobile-friendly website then you’re going to find it real hard to get ranked on the top search engines. According to Google, nearly 3 billion people around the world are using smartphones and 70% internet searches are made through compact devices, so it’s essential that your website displays and functions properly on all devices. A mobile-optimized eCommerce website ensures you aren’t alienating a portion of your potential audience.

Start Blogging

Here at SoftProdigy, we practice what we preach, which is why you’re reading this article on our blog page. Regularly updated blog page can convey your professionalism and show how serious you are about your online shopping store, while interesting and engaging copy will give the readers a reason to head back to your store. Blog is not only a great way to keep visitors coming back, but can also do wonders for your search engine optimization plans. Don’t forget to include relevant keywords to the blog posts, which increase the likelihood of back-links and sharing on other websites. Use free Magento extensions to share your blogs on various social media platforms.

Get Help from Experts

Perhaps the most beneficial piece of advice we can offer to you is to consult an expert for your Magento website marketing. The cost involved in Magento SEO are significantly lower and the returns upon investments are much higher.