The e-commerce industry is growing in leaps and bounds, especially since the pandemic. Businesses of all domains are shifting to digital space to sell their products and services. We know what's on trend.
Do you want to start a new eyewear business or already have an offline store? Then, it is time to get online. After all, your potential customers might be searching for your products and services online.
But it is not as easy as it may seem. You have to make several decisions and create strategies. The first question that may cross your mind is which is the best e-commerce platform?
With over 5 million active installations, WooCommerce is one of the popular e-commerce platforms. It is an open-source solution offering excellent features and plugins. Developers use it to build robust e-commerce stores.
To be precise, WooCommerce is a WordPress plugin. But given its exceptional features, it has the potential to become the next big thing in the e-commerce industry. We will explain some exciting reasons to use WooCommerce for your eyewear store.
1. It is free
Free must be everyone’s favorite word. It has to be. We all love things that come without paying. You would be thrilled to know that WooCommerce does not ask for licensing fee. Often, free is associated with cheap and poor quality. But this is not the same with WooCommerce. It is an open-source platform, so developers and contributors continuously make improvements and updates. Thus, you can ensure ultimate security and powerful features.
However, you should pay if you want to offer hassle-free e-commerce online shopping experience. For this, you may install paid plugins and extensions that resonate with your eyewear business goals.
2. Simple and intuitive
Nothing is more attractive for technology than its ease of use. If you cannot afford to hire an e-commerce development company, WooCommerce has got your back. It comes with easy-to-install, configure, and manage processes. As a result, it is a handy tool for anyone with little skills in WordPress.
In addition, it has an intuitive user interface that offers a better under experience. It lets you sell any product, even prescription eyeglasses.
Note:* If you have a limited budget, you can still create an e-commerce site using free plugins and templates.
3. Constant improvements
Constant improvements and updates indicate that the technology is here to stay. Being an open-source platform, WooCommerce is not single-handled maintained. It has a team of thousands of developers and dedicated contributors who continuously bring something new. Hence, with WooCommerce, you will stay up-to-date with market trends and standards.
It further helps you gain a competitive edge over other eyewear retailers. And you can experience a better conversion rate and more sales.
4. Professional look
Indeed, the cost and service play an essential role in retaining customers while attracting new ones. But the reasons for customers to come back to your e-commerce site are not limited to this. They also keep into account the look and feel of your eyewear store.
For example, you sell top-notch products, but your site is average-looking. In this case, your potential consumers will not visit your store in the first place. Therefore, the initial step is to compel online users to click your website URL and navigate through the products and services. You can do this by building an attractive and professional e-commerce store.
The best this is you can achieve the look with WooCommerce. It has countless themes, both free and premium. You can pick yours as per your budget and business goals.
5. Ability to add any feature
The unpaid version of WooCommerce indeed builds a basic e-commerce site. But if you want to store to stand out from the crowd, you can need more features and functionality. Fortunately, WooCommerce allows you to add specific features to your eyewear without making any changes. How? The simple answer is plugins.
WooCommerce gives you access to thousands of WordPress plugins (free and paid). Depending on your store requirements, you can install plugins. You should not add unnecessary add-ons, as they can affect your site performance.
For example, if you want your customers to have a real-time shopping experience, the Virtual Try-On plugin is your safest bet. It allows users to check the feel and look of eyeglasses before purchasing. They end up picking the right product, which reduces returns and refunds.
6. Ease of selling any product
WooCommerce and the plugins give you a structure that is free to implement. And it enables you to sell any type of product and anyway you would like. Your ideas do not have any limit when it comes to WooCommerce. You can sell anything, from physical to virtual products, appointments, reservations, and subscriptions.
WooCommerce is an excellent solution to turn your business ideas into reality without costing a fortune. Being a WordPress popular posts plugin, it gives you free access to plugins, themes, and other features. If you want to build a customized eyewear store, hire an experienced e-commerce development agency.
If you would like to read more such articles, visit our blog. At SoftProdigy, we offer comprehensive WooCommerce services like e-commerce store development.