A guide to picking the best e-commerce platform for your e-store

 

Each day, numerous people launch their online stores. This trend skyrocketed after the onset of the pandemic. With more and more e-commerce sites making their way into the digital space, the competition will be cut-throat than ever. 

So, how will your site survive and stay relevant? The answer is to choose the right e-commerce platform that offers the necessary features and fits your needs. It is one way to stand out from the crowd. But we have several e-commerce solutions available in the market. It will be daunting to pick one. 

Remember, the e-commerce platform can make or break your online business. Therefore, you should consider various factors before finalizing. Since you want to open an eyewear store, look for a solution best for selling eyewear products. If we have to name some excellent e-commerce platforms, these are WooCommerce, Shopify, BigCommerce, Wix, Adobe Commerce, etc. 

All these are great options with top-notch functionality. We will list some factors that you must when choosing your e-commerce platform. But before this, you should know WooCommerce is a preferred choice among eyewear retailers.

 

Do you know why?

 

It is an open-source e-commerce platform that does not cost a fortune. It has plugins like WooCommerce Eye Glasses Lenses Prescription Plugin that ensure a real-time shopping experience for your customers. As a result, it boosts your conversions and sales. Besides this, WooCommerce has plenty of free and premium plugins.

 That said, you can go for any option available in the market. To ensure you pick the best match, here are factors to consider.

 

Top factors to consider while choosing an e-commerce platform

 

 You know the leading e-commerce platforms. So, compare these options based on various factors given below.

 

1. Price

 

Money is an important factor when building your eyewear store. You do not want to break your bank. Also, as a start-up, you will have a limited budget. Therefore, look for a pocket-friendly option. This is why you should keep in mind:

         Transaction fees

        Revenue share

        Other associated costs

 Preferably, you should choose an e-commerce platform that enables account creation and app hosting for free. Most e-commerce platforms give revenue share between 60%-80% and keep the rest as their fee.

 Note:* If you choose WooCommerce, you do not have to pay licensing fees because it's an open-source platform.

 

2. Support

 For example, you use WooCommerce to build your e-commerce site. Also, you might integrate plugins like Virtual Eyeglasses Try-On plugin for WooCommerce. But you may face complications related to performance and bugs. Therefore, to make sure your site and plugins work smoothly, they need adequate support from the experts.

 For this reason, you should go for a platform with an active and extensive community. Also, it should have well-written documentation and resources to access information about the system’s API. It must provide support materials from the experts so that you can access them whenever you need them. These materials could be:

         Video tutorials

        Blog posts

        Documentation

        Forums and community

 You can ensure a seamless experience using a particular platform with sufficient support. The best thing is you will have access to regular updates.

 

3. Number of users

How to understand whether a particular platform is a good option or not? The best way is to look at its number of users. Do you know WooCommerce has around 5,106,506 live websites?

Given this number, WooCommerce makes an excellent choice to build your eyewear store. Your chosen platform should have enough people to reach out to your store. Consequently, it increases your conversion rate and sales. Also, if your potential platform has more users, it is a reliable option. People prefer (especially businesses) those solutions that add value to their experience.

 

4. Restrictions or requirements

Every solution or technology has specific requirements and restrictions that users must follow. The same applies to e-commerce platforms. Each has some requirements, and you should meet them before developing your eyewear store.

For instance, some platforms have standardized user experience or interfaces. On the contrary, others are compatible with certain types of sites and plugins. Make sure your developer tells you all. After all, they are familiar with all agreements.

 

5. Plugins and extensions

Plugins and extensions are add-ons that help you add new features and functionality to your store. You do not have to write code and make any changes to your e-commerce site to use these third-party extensions. They are available in two forms free and premium. You can pick the most suitable option based on your budget and project needs.

With WooCommerce, you can access thousands of free and paid WordPress plugins. These add-ons offer easy customization. You can leverage premium plugins like WooCommerce Eye Glasses Lenses Prescription Plugin for your eyewear store. It allows customers to compare and check the feel and look of eyeglasses before purchasing. Hence, they get the right fit, which reduces returns and refunds.

 

 

The bottom line

 

These are the things you should take into account when choosing your e-commerce platform. Having the right platform, you can ensure a successful eyewear store without making a hole in your pocket. If you still cannot make a decision, seek help from the experts. They have years of experience and know what will fit the needs of your eyewear store. Do not forget to share your requirements and budget with them.

Hopefully, this post was helpful for you. If you want to read more informative posts, visit our blog. At SoftProdigy, our professionals have in-depth knowledge of a range of e-commerce platforms and plugins.