Do you already have a WooCommerce eyewear store? Or are you planning to build one? If you are at any stage of your online store, this post is what you need. As a retail store owner, you ought to know the in and out of store management.

Remember, once you are in the business, you will get busy with many things. Since you are a start-up owner, you will find yourself handling several things at one time. You might be meeting suppliers and clients, attending conferences, and traveling. While you are on the go, it becomes difficult to manage your store. You cannot hire a management team because of budget constraints. But do not be disappointed. We have the perfect solution for your Magento store. Before getting into this, let us find out why Magento is an ideal e-commerce platform for your eyewear retail business.

 

Why Magento for your optical e-store?

 

Magento offers everything you need to build a dynamic website. It is an open-source platform. Thus, you can create an online eyewear store within your budget. It has excellent features and capabilities to make your site stand out from the crowd. But what makes it unique is numerous free and premium plugins that add desired functionality to your optical store. For example, the WooCommerce Contact Lens plugin is a smart choice for setting up and growing your e-commerce site. Likewise, there are plenty of add-ons to consider for your e-store.

The key to running a successful store is to keep your customers happy and satisfied. But how can you do it?

1. Sync your inventory

 

Managing inventory is a crucial step for store management. Are you selling eyewear products online and offline? Then, the product inventory should be in sync. The last thing you want your customers to place orders you do not have. Several payment gateway extensions, including Square, allow WooCommerce store owners to sync inventory efficiently. Besides this, you can leverage tools like Lightspeed POS and QuickBooks Commerce. They help you achieve similar goals.

Moreover, as you scale up your store, inventory management becomes critical to streamline the order processes.

2. Download the WooCommerce app

 

Once your eyewear store is alive, you will attend meetings and events for various reasons. That means you will not be physically available to handle your customers' requests and other queries. If you are traveling, the odds are you may not be able to access your laptop and check your store. Thanks to the WooCommerce mobile app, you can manage your eyewear business from everywhere. It makes getting notifications, managing orders, tracking a store, and printing shipping label a click away.

3. Get the WordPress app

 

Managing a store is not limited to fulfilling orders. There is more you need to do to keep your customers happy. For example, even if you are on the go, you should publish posts regularly. Besides this, it is crucial to maintain your store's health and respond to your customers' queries. It might seem a daunting task. But thanks to the WordPress app and Jetpack, you can take care of this efficiently.

All you need to do is install the WordPress app on your mobile phone. As a result, you can get each detail of your store whenever and wherever. For instance, you want to make changes to your web pages, like fixing a typo or updating an image. It will be available at your fingertip.

4. Customer relationship management

 

Most people think fulfilling orders and responding to your customers is a way to manage customer relationships. If you are in the same boat, it is time to change your thinking. Customer relationship management involves interacting with new and existing consumers on your social media channels and other platforms.

Instagram is one of the widely used social media sites to engage with customers. After all, almost everyone is on this platform. You can leverage several features like Instagram Reels, Stories, Posts, etc. In addition, you may collaborate with influences, who can help you promote your products and services on Instagram. Regardless of the channel, do not forget to download the app on your mobile. It will help you check time to time messages and comments on your posts. And you will be able to respond fast. Hence, it will boost their overall experience using your WooCommerce store.

5. Manage your ads

 

Considering the cut-throat competition, it goes without saying that you need to run online ad campaigns. But you cannot forget how your ads perform while you are traveling. The best way to manage your ads is by downloading Google Ads App. It enables you to manage your ads on the go. For instance, you can monitor your campaigns, change keywords, create new ads, or pause the ad.

 

The bottom line

 

With these practices, you can stay worry-free about managing your eyewear store while away from the office. You can make manage everything without having to hire a management team. In short, you can take full charge whether or not you are in the office. If you want to offer a hassle-free shopping experience to your customers, implement plugins like Lens Prescription WordPress plugin.

If you are looking for a company dealing in the WordPress Prescription plugin and more, contact SoftProdigy. We also deliver high-quality WooCommerce store development.