What do Warby Parker, Samsung, and Nike have in common? No idea? Well, all of them are built on Magento platform. In fact, most of the e-commerce websites run on Magento. Given a variety of choice, what makes Magento so special? Why is it favorite amongst the developers for building e-commerce sites?

Magento is an open source and free

Magento has three versions in total and the most popular of them is the Community Edition that boasts the largest and active developer community for e-commerce platform. Magento is easy, free to download and install. You can tweak the source code as per your needs and install extensions available through Magento Connect Marketplace. Magento store gets updated on regular basis by the developer community. Moreover, there reside no security issues.

Magento is Flexible

Magento is a platform intended for e-commerce unlike Joomla, WordPress or Drupal which are simply content management platforms offering the option on e-commerce plugins. Some Magento’s e-commerce features include user dashboard, customer segmentation, newsletter, inventory management, advanced shipping etc.

Freedom to choose hosting service

Unlike other e-commerce platforms, Magento allows you to pick hosting service of your choice. This saves your wallet and offers you the flexibility of switching hosting services if required. If you still want to opt for a convenient option, Magento offers you exactly what you desire with all the benefits with Community edition platform.

With Magento, you can grow bigger

Magento doesn’t penalize you for growing bigger. One of the common complaints of the customers is the incremental cost that comes with a small feature been added every time to the website. With Magento, this issue is discarded as you can add as many features as you want in your website without spending a dime.

As you grow bigger, your store becomes complex and you start paying exponentially higher fees to the e-commerce platform provider. But with Magento you end up spending nothing. You are expanding and grow as much as you wish to at no additional expense.

Easy to Integrate Third-Party Apps

Plugging in ready-made apps integrates new features in your website. With other e-commerce platforms, integrating third party apps is under the control of service provider. In other platforms, you can integrate the apps according to your wish without paying for the additional price tag that is attached to the process otherwise.

Conclusion

Magento offers almost everything an e-commerce site would need to showcase various products, offer services and run various backend processes efficiently. Plus, it isn’t a plug and play e-commerce platform so it needs some coding knowledge to build site.