Valentine’s Day is less than a week away. According to a survey, most couples are expected to spend in bulk on gifts and other surprises related to Valentine’s Day.

 

Valentine’s Day is assumed to be the major spending occasion as many will spend an incredible amount to express their love. So it is the right time to get your online store ready to grab potential customers in the right way.

•    Make your store mobile-friendly

Every second individual prefers to use mobile as their shopping channel for purchasing gifts for their Valentine. Therefore, a mobile optimized website should be your priority during the Valentine’s Day occasion. If your e-store isn’t mobile friendly, you immediately need to make it first so you have to adopt mobile-app promotional activities to send push notifications to notify customers regarding gifts and other services.

•    Offer gifts and discounts to customers

Attractive gifts and heavy discounts are the keys to grabbing maximum amount of customers on Valentine’s Day. Offering discounts or special gifts on the occasion will help you get potential customers and thereby enhance your sales. Plus, it will help you get rid of surplus inventory left after your vacations. Valentine’s Day is celebrated by almost all couples, so adding extra value to your store in the form of eye-catching gifts or discounts to induce visitors to shop from your store is a clever idea. Let them know what is unique in your store from the rest and why should they pick your products.

 

•    Decorate your e-store

Valentine’s Day is all about love so visitors will expect to visit a store that has love theme and images associated with love all brighten up in pink, white and red colour. So you have to work on the look of your website and ensure that customers are willing to explore it more. Setting the right theme can definitely do the trick for you and make you ahead of your competitors.

•    Give it a final touch

Organizing your store without an effective digital marketing plan is like throwing a party without inviting guests. You need to put that extra effort and make your e-store presentable one with the help of social media campaigns and advertisements.

All the above-mentioned tips will help you grab plenty of customers to your e-store. Make sure you make most out of the opportunity and don’t miss on boosting your sales this Valentine.