mistakes online retailers make when selling prescribed glasses

Indeed, selling prescription eyewear products online is rewarding. After all, the demand for prescription glasses lenses is constantly growing. With more people shopping online than ever before, there has never been a better time to launch an e-commerce store.

You can take a step ahead to stand out by offering custom prescription lenses and glasses. Online customer’s value personalized services and products more than ever. Thus, it is one of the excellent ways to draw more customers.

However, running an online store is not as easy as it seems. In many cases, it's little things that may affect your business. If you want to turn your venture into success, there are common mistakes you should avoid. Whether you are a newbie or have been in the industry for a while, this post is your guide. Here, we will explore the most significant errors to avoid when selling prescription glasses lenses online. As a result, you can optimize your sales strategy and maximize profits.

4 Eyewear store pitfalls that may cost you a big time

To begin with, choosing the wrong e-commerce platform is a repetitive instance. It is the first step to build a robust and successful site. If it is not right, nothing will go as per your plan. So, look for an online solution that suits your goals, needs, and budget.

We understand plenty of options are available in the market, so it will not be easy. If you want to create a powerful eyewear store with the ability to customize it, WooCommerce is your answer. It is one of the most preferred e-commerce platforms globally. The reason is its exceptional flexibility and ease of use.

Moreover, the low cost of building a store attracts most retailers to pick WooCommerce. It allows you to create a fully functional optical store with customization power. Therefore, you can construct a feature-rich and user-friendly e-commerce site even with a limited budget. Read on and learn about other mistakes when selling custom prescription lenses and eyeglasses digitally.


1. Not providing accurate and detailed product information


As a store owner, you should tell your customers what exactly they are buying from you. For this, provide detailed information about lens materials, coatings, and other vital features.

Contrary to this, most retailers make the mistake of not disclosing accurate and detailed information about their products. Without this information, customers may be hesitant to purchase from you, leading to lost sales and a damaged reputation. 

If you wish to become one of the leading prescription glasses lens sellers in the digital space, be open and transparent about your products. Take the time to research and provide thorough product details so customers can make informed decisions. It will also help you stand out from your competitors and show customers that you are knowledgeable and reliable. Ultimately, this will increase your sales and customer loyalty.


2. Neglecting customer support


Customer service is the backbone of a successful business. Besides quality products, it is the best way to keep your customers happy and satisfied.

What will happen if you neglect it? Lack of customer support can lead to unhappy customers, negative reviews, and lost sales. With something as important as vision correction, customers want to be sure they're making the right purchase and need reliable support to ensure their satisfaction.

You can avoid this mistake by having knowledgeable and responsive support staff available to answer customers' questions or concerns. In addition, provide multiple channels for customers to reach you, such as email, phone, and live chat.


3. Failing to offer a wide range of products


Another common mistake online retailers make when selling custom prescription lenses and eyeglasses is not offering a wide enough range of products.

Each customer has different needs when it comes to prescribed glasses lenses. So, offering various options (such as diverse materials or coatings) is essential to appeal to a broader range of customers.

But if you are not offering enough options, your potential customers will look elsewhere, resulting in lost sales and missed opportunities. After all, they will buy a product that better suits their needs. Therefore, it is crucial to research and understand your target market's needs to provide a selection of lenses that meet their requirements. It will help you build a reputation as a reliable and knowledgeable seller, which will boost your sales.


4. Not offering virtual try-on tools


In the era of the real-time shopping experience, providing virtual try-on tools can up your business game. The inception of these tools or features has ended the long-time challenge people faced when buying glasses online.

Courtesy of virtual try-on, consumers can compare and check the shape and fit of eyeglasses before purchasing. As a consequence, it reduces the events of refunds and returns.

However, failing to provide virtual try-on or measurement tools can be costly. Customers may hesitate to purchase products from a store that does not offer a try-on facility. That means you may experience lost sales and dissatisfied customers.

Hopefully, you do not want to lose your customers to your competitors. So, create an eyewear store offering virtual try-on or measurement tools.


In closing


Selling prescription glasses lenses online can be a profitable venture if done right. Therefore, it is essential to avoid mistakes that can hinder your eyewear store's success. We have explained the most common ones here, but there are more. A reliable e-commerce development agency can help you decide what is best for you and your store.

If you want more customers to order prescription contact lenses online from your store, contact SoftProdigy. We have a team of experienced developers delivering fully-functional stores.