E-commerce has gradually become an integral part of our lives as it offers convenient ways to shop from your comfort zone. E-commerce wasn’t the first thing to make customers order products from home to be delivered to their doorstep. Remember pizza delivery boys? Technology has stepped to the next level, rather than replacing the methods, it has clubbed strategies altogether. However, a decade ago e-commerce was only an illusion but today it has become reality achieving tremendous success. 

Why is the move a must?

 Technology evolves over generations. Rightly said once a new technology rolls over, if you aren’t a part of the steamroller, you will be part of the road. E-commerce has become a survival kit in the fast-paced lifestyle. We may tend to forget our wallet but not our smartphones and this clearly defines that mobile has become the heart of business. With hectic schedules, marketers are getting hold of customers through smartphones. Gradually people have started to ditch their desktops and laptops to be in the comfort of their smartphones. Moreover, the rapid growth of smartphones has led to the building of several apps that further resulted in the growth of m-commerce. Businessmen are lured to enter m-commerce market to attain maximum profits. Plus, the growth of revenue in the mobile market itself speaks regarding the potential of m-commerce.

M-commerce over E-commerce

 The reason why m-commerce is quickly becoming popular is because customers find it easy to pick products of their choice and complete the transaction smoothly without moving from their seat. With mobile shopping app customers are gratified with the complete shopping experience. In addition, there are plenty of m-commerce site standing and some waiting to be pushed by the mobile hurricane. Even the well-established e-commerce market begins to lose their existence leading to the birth of the m-commerce industry. Many companies have started to offer m-commerce as mobile app providing extended list of features possible with those applications.

 M-commerce without traffic is like chicken and egg so it’s important to turn traffic into profits and if your company has still not seriously considered m-commerce app, introducing e-commerce to your business has become need of the hour. It is impossible to ignore the shopping segment and retailers need to consider m-commerce. Therefore, this is the perfect time to shift from e-commerce to m-commerce.