You have made an ecommerce store build with Premium Magento Extensions and Free Magento Modules, you’re living the dream that customers will pour in and money will roll in. Ever realized there are different factors that influence customer’s buying behaviour? Here are few simple steps to make the most of your online store and push customers to buy more.

•    Make it personal

People have become clever with time so they have stopped trusting websites blindly. They rather trust people. So make sure your website has a human factor. Utilize the about us page. Not only related information about your company but also share a message from the Director, CEO or Founder with an accompanying photograph.  An ecommerce store even with the top Magento Extensions won’t grab customers if it is unable to seek customer’s attention.

•    Be Professional

Show that you truly exist. Display what a real company would have, like an easy way to get connected with the business. The page created should be easy to navigate and display all the relevant information your customer can look for. Ensure to build an FAQ page and pen down related questions with their solutions. Remember, the better the FAQ page is, the more confident will be the shopper before buying products from your store.

•    Display Testimonies

Other people’s reviews about your product and services are more convincing than what you claim regarding your company. So make sure that you feature customer’s testimonies on your ecommerce website. Video testimonies have drastically become more powerful than text testimonies. If your company is lucky enough to be featured in well-known media due to its success, immediately build trustworthiness with your customers by displaying the snapshot of the media news. In addition, opt for the best Magento marketplace extensions to display testimonies effectively.

•    Prove website security

Today’s shopper are smart enough as they look for security factor on your website. Https rather than http and padlock symbol safeguards them for safety and, therefore, they are mandatory for an ecommerce website.  Most websites safeguard their servers with the help of secure socket layer which is a standard security protocol encrypting data of a web server and browser. To complete the task, the web server requires an SSL certificate and only a fully featured ecommerce solution can provide SSL certificate. For your part, if your website doesn’t automatically displays a notice to the user upon checkout, make sure you let them know your ecommerce site is secure by displaying your SSL certificate symbol.

•    Mitigate User Risks

Analyse your ecommerce website from a potential customer’s viewpoint. Is it reliable? Will it be risky?  Will I be satisfied after buying the product? And plenty of other questions might rush into your head as a customer. Increase the credibility of your website by addressing the concern upfront and spelling out your shipping and return policies.

•    Bottom Line

When customers initially encounter your website, they follow exactly the same pattern of walking into an unknown traditional storefront. As a business owner, you need to analyse, look around, explore the place, build the website with the best Magento extensions for ecommerce store and decide if they trust the merchants enough to buy something. If you desperately want customers to buy products from your websites in bulk, leave no stone unturned to make sure they find you're trustworthy enough.