How To Get Hundreds Of Positive Online Reviews

Online shopping industry is quite competitive. And it’s getting fierce every day with new brands making their way to the virtual world. Product reviews play a great role in ensuring better sales, improved user engagement, and more revenue. Over 91% of consumers, during a study, claimed that they prefer reading the review before buying a product while 73% say that positive reviews make them trust the business.

No matter how great eCommerce website or Magento mobile app you have, having visible, positive reviews are a surefire way to encourage more sales and positive reactions from potential customers.

In the present online shopping industry, reviews serve as good as word-of-mouth with 85% of consumers saying they trust online reviews just like recommendations from friends or acquaintances.

The positive reviews allow your prospective customers to feel confident when buying through your brand. However, getting positive reviews isn’t an easy or automatic process. If you feel you have less positive reviews, these tips will help in a magical way.

Be Reviewable

Sounds simple right? But it’s obviously not. There are a lot of places and websites where people can go to read reviews. They won’t just rely on your Magento mobile app to read product reviews or reviews about your brand. Make sure to have your business profiles on various websites where people visit to read reviews. There are some big players in this space where positive reviews about your products can do the magic.

Try to make sure your business is represented on most of the websites and platforms where potential customers prefer reading reviews. These platforms include:

> Yelp

> Google

> Facebook

> Yellow Pages

> Better Business Bureau

Additionally, there are many industry-specific platforms that may be relevant to your particular business or products. For example, Clutch is a B2B that helps connect businesses to firms that can help them.

Offer Incentives

Online buyers are always looking for the best ways to save on their product purchases. Offering incentives for leaving reviews make it a great deal for them. If they get something in return just for leaving a review, they’re sure to do it. To boost the number of your reviews, give your customers a reason to leave one.

Some incentives you can offer for reviews include:

> Coupons

> Discounts

> Gift cards

> Prizes

The best part about the incentives is that they not just work for the product selling websites or online shopping apps, but anyone can run a contest for reviewers by offering prizes that are useful for most users. The incentives may include free movie tickets, cash back, gift card or just some discount on their next purchase.

Ask for Reviews… At The Right Time

Not every customer should be approached for reviews. In case of an online shopping website, wait for the buyer to complete checkout and then ask for the review when the product is delivered safely at their doorstep. This way, some customers may want to share the experiences they had with your services and the delivery people.

Timing matters a lot when asking for the reviews. Consider the incidents when to ask for a review:

> They’ve made a re-purchase or follow-up purchase.

> They’ve received a product.

> They’ve mentioned you on social media.

> They’ve referred you to another customer.

> They’ve shared a problem with you.

Reviews have the potential to help grow your business, but only if they’re positive. Negative reviews can ruin your brand. So cater your requests to customers who are more likely to give you high marks.

Respond to Negative Reviews

Not every review you get will be a positive one. In case of negative reviews, be sure to respond to them and apologize for the inconvenience. The apologies must be followed by the assurance to take care of the situation. A negative review can hurt your reputation, but it also serves as an opportunity to resolve a bad experience.

Reach out to the customers who’ve put negative reviews.

> Apologize for the bad experience.

> Respond quickly, kindly, and courteously.

> Offer to work towards a resolution.

When you operate an online shopping business, it’s hard to make everyone happy. Negative reviewers serve as critics to your brand. Take their reviews into consideration and try improving your services for the better experiences of others.