How to Improve Conversion Rate of Your Magento Ecommerce Website?

If you’re in the eCommerce game, the goal is going to be pretty simple: Attract maximum customers and get as many darn conversions down the hole as you possibly can. While creating strategies to increase visitors to your Magento website may be helpful, but it’s not all you can do to grow your business. To see real revenue increase, you must have a good growth program to turn website visitors into customers.

Premium Magento Extensions can help your eCommerce website make shoppers’ experience better at your platform, but there’s a lot more you can implement to improve the services conversion rate on your Magento site.

Get Creative with Product Images

When exploring the products to purchase, the first thing people would notice about a product is the appearance. Image is one of the single most important elements to getting someone to convert. In fact, you can have an ecommerce site with just images, and no product descriptions.

Potential buyers want to see what they’re getting for their money. Having high quality and clear images are the most important factor of boosting ecommerce conversion rates. Show your product from different angles with multiple images, in context, make them zoomable.

Write Innovative Product Descriptions

When preparing product descriptions, make sure your visitors don’t get bored with the long text. Your product description is aimed at providing value and information to the visitors that helps the customer make a decision. So make sure to write a copy that is rich with information. And make sure to break down the information in points, making it easier to read.

Use formatting in description to make the text scannable and digestible. Make available an easy-to-read summary for the window shoppers. The summary may be followed with detailed information that includes all product-related information so that the user will not have a single question left.

Use Product Videos

If you’re looking for something better and more informative than the product images, videos may be great choice. If you’re thinking that creating product images may cost thousands of dollars to your business, then you’re wrong. Videos don’t have to cost you a dime. Try from a wide range of Magento extensions to create and upload multiple videos on your Magento store easily.

Videos serve as great opportunity to tap your consumer base and make them buy the product as this looks simply amazing. Photos are great, but video is better!

Ditch Shipping Cost, if Possible

Most online buyers are looking for the best deals for the products they want to purchase. Even if you offer discount on the product prices that comes with additional shipping cost, potential buyers may jump to a competitor.

It is disclosed that the shipping costs are rated as the #1 reason why consumers abandon carts. Following the additional shipping costs, consumers drive back to brick and mortar stores. Integrating Cash on Delivery Magento extension also proves to be a great support to increase conversion.

Display Product Reviews

With the increasing involvement of smartphones in the online shopping world, it’s easier for people to comparison shop while in brick and mortar stores, and it’s even easier to do it online. Over 61% shoppers prefer going through product descriptions before making a purchase and positive reviews can give a great boost to your sales. So start showcasing reviews on your store.

And above all, never delete negative reviews as they improve conversion as long as they’re only a few among positive reviews.

Some Other Useful Blogs:

> 5 Best Ways To Make Money Online from Home

> What is Magento SEO & Why Every Store Must Invest in It?

> Best Practices for Ecommerce Website Lead Generation

> important Points To Consider Before Launching Your Ecommerce Store

> Top Factors That May Be Leading To Increased Cart Abandonment at Checkout