The excitement is on its peak and shoppers have already started exploring products and discount offers for the upcoming festival season. With consumers interested in shopping online, digital marketing seems a great opportunity to boost your profits. If you want to make the most of your online presence, it would need much more than just adding stock to your store. Create a well-planned strategy and bring more features to your store with premium Magento extensions to attract customers to your store.

Here are some cool ideas that you can’t afford to miss, especially when you are serious about creating a great customer shopping experience for your visitors.

Design

First impression is the last impression. So make sure you make it count. Get your Magento store redesigned to add impressive content featuring videos and images for the festival look. There are various themes available that you may consider for eye-catching appearance in addition to Magento modules that would extend capabilities of your website.

Installing extensions may, sometimes, be tiring as it require some technical skills. You may consider hiring professional developers to implement these extensions and add details in accordance with your new festival theme.

Mobile

Today, more consumers browse and shop through their smartphones. In fact, over 70% of searcher are made by mobile devices and 40% of total eCommerce sales are made using mobiles. This is a clear indication that it’s a necessity to have a mobile responsive website that is optimized for varied mobile platforms, screen resolutions and devices. This will help you in catering to a large customer base on mobile screens.

Performance

When it comes about impeccable user experience on online platforms, nothing beats the performance. Your website must be optimized ensuring its content loads quickly. It not only lets your customers understand your products, but also allow them to buy with confidence. Talk to consulting agency or hire a Magento developer to work out the performance bottleneck issues. Also try using premium Magento extensions to dramatically change the speed of the website.

Social Networking

During the festival season, there’s nothing better than promoting your brand, products and services on social media platforms. Get your website SEO optimized to achieve better ranking on search engines and the number of customers landing on your store page. Social media platforms may serve as great marketing tools to run advertising and marketing campaigns.

Engage more consumers on social media by asking for suggestions about products they would like to see.

Easy Shipping & Return Policy

Online consumers appreciate shopping platforms that offer convenient shopping options. Free shipping is a great thing to attract countless visitors. Provide a hassle-free shopping by customizing your existing shipping and return policy. Because you’re preparing for the festival season, try offering gift wrap options to save customers’ time and money.

Promotions & Discounts

The best thing about Magento is that you’ve countless options of extensions and modules that may be used to understand customers’ needs and serve them better with discount or free gifts. Offer special deals or discounts relevant to the festive season. An exclusive gift section may be added, which may be used to reward consumers that touch a particular shopping cart pricing limit. This will encourage consumers to add more products to cart. Also promotional activities may be launched like lucky draws and referral gifts to further lure your customer base.

In a nutshell, you must plan well in advance for the upcoming festival season. It’s going to take time, so that’s better you start planning right now to ensure that all the things are in place and well before the festival season hits.