When it comes to mobile domination, 2016 will be a defining year for ecommerce. Sources have predicted that 2016 will eventually mark the consolidation of the digitalized era with more than half of the consumers using their handheld devices to make transactions whenever required. 

On the flip side, some marketers fear that we might reach “peak content” with the customer’s bandwidth attaining maximum capacity. If you are an entrepreneur who has recently entered into the marketplace it is necessary to build a presentable ecommerce with the help of top Magento extensions. Furthermore, it makes a smart content and search optimization strategy more critical for multiple companies to pursue this year.

So, what’s trending in ecommerce in 2016? Here are three major trends in play this year.

•    Mobile dominance is enduring

One of every four online purchase is now made through a mobile device as smartphones continue to take over the ecommerce pie. The upsurge of mobile technologies presents challenges for both online and offline retailers, including relevant content for mobile search. Besides, the growth of voice search is altering the mobile search world too. Consolidating the content on geographical applications like Google My Business, Facebook, Yelp etc. is likely to increase the number of customers pouring in. While smartphone world won’t kill desktop ecommerce altogether, enhancing mobile search is vital to stay a step ahead in the competition. In addition, Magento extension marketplace is undergoing dramatic changes so that the ecommerce world stays in safe hands.

•    Videos are the key factor for descriptive product sharing

By the end of this year, video content might account for about two-third of the internet traffic. Although the content consumption will take place within the streaming service ecosystem that ensures that the online merchants are hooked with the marketplace.

Furthermore, the world of the web has been a home to popular viral advertisements that twitch the television network. Now online retailers are becoming more innovative with video offerings by generating short web series. Viral video is the key to building brand enthusiasm, showcasing products and pleasing customers with the new products.

•    Concerns over duplicity of content

Content marketing is a strategic approach to building brand loyalty and strengthening customer relationships that have drastically exploded with the growing consumption of digital content. Having captured potential customers your biggest priority is to consistently reinforce the connection between them and your company. Over past few years, it has been observed that content marketing has made a long lasting effect enticing customers to read continuously, click and explore. A website which is properly outfitted with quality content can potentially generate traffic over a specific time span.

The bottom line

2016 is the year for innovation and consolidation. Online merchants initially should build a well-designed ecommerce website by incorporating best Magento Marketplace extensions and then  need to cover their base by asking questions like-Is my website mobile friendly? Is my ecommerce website content optimized for all the aspects of mobile search? Does my website has a checkout process for mobile use? Do I post quality content on my ecommerce website?

Once the online merchants have those ducks in a row, it is then the right time to get creative and think out of the box. With the cut throat competition gearing up to outstand more fiercely and with traditional bricks and mortar, retailers continue to lose hope, a strategic, competitive and innovative ecommerce approach is essential for your business in 2016.