With the ever changing digitalized lifestyle, online shopping is the ultimate solution. Online shopping offers quick and affordable solution to customers. The major advantage that grabs costumer is the 24 hour shopping facility. In addition, online merchants offer many discounts from the comfort of your home, anywhere, anytime and they also cater wide array of quality products to choose from.

“Social shopping” is hanging out with your friends of the digitalized generation at the local mall by taking advantage of all the social media platform features available. Today’s customer has plenty of choices and opportunities to engage with the brand they love. Social media is although a catch all term that defines sharing outfit ideas on Facebook to tweeting related coupons codes. With mcommerce on the rise, there is a mandatory need to connect with customers beyond just having a responsive web design.

Can the online merchants take advantage of the ongoing trend?

Narrowing the gap between offline and online marketing

According to a recent study, offline stores are missing the boat when it comes to linking online customers with offline data. While most of the store owners exhibit their store reliability on their website by promoting themselves as the one of the best Magento extension website, only 40% of them provide relevant information regarding their product and services through social media.

If you are a store owner, you need to look for different ways to please online customers by creating convenient methods to merge social media with online shopping. Then analyse the channel they extensively use.

Here are certain examples to get you started:

  • Email them a coupon code that gives them some discount when used in the store.
  • Give multiple incentives to regular customers that browse online from your store

Personalization is a subtle balancing act

Most of the online shoppers will agree to the fact that obtaining personalization deals on various products and services is a unique way to create loyalty and amplify sales. Building a website having best ecommerce Magento extensions is not enough. Although, shoppers confidence might fickle at times but the organizations know how to communicate and tackle them. Plus, they look for new ways to demonstrate commitment to them that further helps in retaining customers.

Here are a few suggestions

  • Don’t restrict your privacy policy. Ensure the consumer is clear how his personal information will be used.
  • Allow the customer to alter the frequency at which it is easy for them to receive communication. Permit them to tell their likes and dislikes so that you can make alternations accordingly. In simple words, go for being helpful rather than annoying them by catering them with personalized recommendations. 

Does social shopping has any future?

Social shopping is in its infant stage but the future holds bright for this fresh and innovative marketing opportunity. Companies are introducing new platforms that focuses to let retail point of sale system, mobile apps and ecommerce websites build with top Magento extensions all share relevant data using APIs. This clearly showcases that online merchants can leverage campaigns based on how and where shoppers shop.