When you choose to sell products online, you enter the highly competitive market where survival isn’t easy. You must have key elements in place to succeed: best eCommerce development platform, engaging functionalities, and solid Magento Search Engine Optimization (SEO) to get your site seen by your target audience. While Magento is designed to be search engine friendly by default, but Magento SEO techniques allow your business to achieve the desired status among the competitors.
With no solid SEO, your audience can’t find you in the search engine ranking. This is why you need a well-planed SEO strategy available to rank higher in your competition.
What is Magento SEO?
Online visibility is about basic mechanics; getting your eCommerce website seen and indexed. Leading search engines like Google work by sending out little “bots” that spider around the Internet, examine web pages, file names, content, headers, titles, and the HTML. Everything that the search engine bots can read gets indexed. Many times, the products and descriptions are hidden by the website owners, of course without knowing about it.
SEO for Magento is something different to what is performed for the other business websites like service providers, publishers, etc. There are quite a lot of considerations around configuring a Magento website, due to the level of complexity with the platform.
Following are some key areas that need to be factored into your Magento implementation:
1. When using configurable products and simple products in Magento, make sure to not allow the duplicate variants to be indexed.
2. Set canonical tags from Magento back-end to appear on product and category pages.
3. Manually assign the product title tags for better visibility.
4. Set Magento implementation to use top-level product URLs, rather than the category path in the URLs.
5. Set “Redirects” at Magento back-end to redirect shoppers to exact URL in case the URL is changed.
Why Ecommerce Businesses Need Magento SEO?
As internet becomes an indispensable part of the business, there’s no option to survive without having a solid Magento SEO strategy. The competition is great and you must stand apart to stay in the race. Let us explore the reasons that make a solid Magento SEO strategy a must-have for every business.
Search Engines Will Be There
Search engines have been used widely by global population to explore the information required. Undoubtedly, they are the lifeline of the internet and hence your presence across the search engines is essential to survive and evolve. After all, search engine are where you potential consumers will search for you first. It has been found that most traffic on the eCommerce websites, comes to websites via a search engine rather than directly typing in the brand name.
Magento SEO professionals make use of product-specific keywords to lift the search ranking. This means every time a consumer looks for the particular product online, your brand name will be on the top so that you can maximize the traffic. This practice must be done consistently and continuously, making it important for brands to invest in a long-term Magento SEO to reach their goals. Combine your SEO strategies with some premium Magento extensions for improved sales.
High Returns on Investment
Regardless of the increasing popularity of Social Media Channels for improved sales and brand awareness, SEO for Magento continues to be the most productive marketing channel in terms of RoI. And the biggest reason behind it is that the SEO strategies ensure better ranking for longer time. Magento SEO is a long-term strategy and some studies have also pointed out that 40% of well-managed SEO campaigns fetch a long-term RoI exceeding 500%.
SEO is one of the best digital marketing strategies, making it important to engage expert professionals to use the best, white hat SEO tactics and a result-oriented approach. Internet is changing everyday, and that means that we need to change with it. If you don’t invest in a good and long-term Magento SEO strategy, you’re likely to fall behind the race.