The transition in the tech world is unstoppable. Almost every day, we have new trends and updates. Thanks to these constant changes, e-commerce has reached where nobody ever imagined. We have numerous platforms to choose from with cutting-edge features and functionalities. 

We can name as many as possible. But our focus is Magento. It is a highly flexible e-commerce platform that empowers retailers to build dynamic stores. Whether you own a Magento eyewear site or planning to create one, this post is for you. Here, we will explain how to reinvent your e-commerce store.

The competition in this field is increasing with every passing day. So, it is best to opt for solutions that make your optical store stand out from the crowd. Also, stay competitive in the coming years. Implementing advanced technologies and premium extensions like Magento2 Lenses Prescription Extension is one way to excel your eyewear e-store. If you are curious to know more in detail, scroll down.



1. Leverage immersive reality


Augmented Reality and Virtual Reality are the future of digital space. It has already started to spread across various fields. And e-commerce is not an exception. These technologies offer an immersive experience to online users that build the gap between the real and virtual worlds.

For example, Virtual Reality uses technology and reality to help users experience things through devices. Although they are not real, they feel like it exists. So, they can attend music concerts or any events taking place across the globe. On the other hand, Augmented Reality imposes a view of virtual objects. Thus, users can determine how they will adapt to the real world.

Since AR/VR is a futuristic technology, it is high time to adapt to these technologies and extensions offering this functionality. Magento Virtual Try-On Eyeglasses extension is an excellent way to reinvent your store and make it future ready. Soon, users will choose e-commerce sites delivering real-time shopping experiences.



2. The era of voice search


Online users welcome cutting-edge technologies with open arms if they add value to their experience. The same thing applies to voice search. After all, it allows them to search on Google without typing.

But loading speed remains a concern for voice search. The loading speed should be even faster in this case. For example, it must be half the speed of a web browser. People prefer voice search because of faster results. Therefore, your store should match the speed customers want. Otherwise, you will lose an opportunity to your competitor. For this, you can implement the Voice Search Magento extension for your eyewear store and draw more traffic.



3. Faster shipping


Well-established e-commerce sites like Amazon have one thing in common that is they focus on pleasing their customers. As a result, they have started offering same-day or one-day delivery options for many locations.

With continuous technological advancements, the shipping and logistics industry has improvised like we never imagined. Today, customers can enjoy same-day deliveries. All thanks to e-commerce giants like Amazon. They have taken the product delivery game to another level.

These days, customers want everything, from quality products to hassle-free shopping experiences and faster delivery. While standard delivery is still prevalent, the day is not far when same-day delivery will become popular. Also, customers look for accurate tracking of their orders. These two factors are slowly becoming vital for customers when making decisions.

If you do not want to stay behind in the race, focus on offering faster delivery services with accurate order tracking.



4. Boost your search and filters


Do you know how many e-commerce sites are on the internet? The answer is millions. That means online customers have no shortage of options to purchase eyewear products. With competition soaring all over, it is not easy to make your place. So, how can you do it?

Firstly, you should understand that even a single customer is valuable to your eyewear business. Secondly, there are ways you can advance search and filters on your e-commerce site. Hence, your customers will find you easily when they search for your optical products.

By keeping your store filters game strong, you can make a difference. It will help potential customers find you because you meet their needs and end goals. But often, people make the mistake of providing filters that are not easy to use. Make sure you keep this in mind when sorting your filters. If you offer easily selectable filters, your customers will have great experience shopping on your site. It will encourage them to come back again. Also, do not go overboard with the number of filters you use in your store.



In closing


These are just a few ways to reinvent your Magento eyewear store. The idea is to make your e-commerce site customer-oriented. In simple words, give them what they are looking for. That is the only way to succeed in the e-commerce industry. If you are getting started with your e-commerce site, you can leverage extensions like Magento 2 Contact lens Prescription. It will help you create an eyewear store that your customers can use to purchase lenses. Also, they can choose options like type and prescription easily.

To know more about improving your Magento store, visit SoftProdigy. Our professionals can give you essential tips and tutorials in this regard.