Smartphone are no longer used only for communication and entertainment, but also offer an unending array of services and advantages to the users. The eCommerce is one of the fastest growing industry with millions of orders being placed every day and the credit goes to mobile applications. The mobile apps and complement eCommerce platforms as they’re a match made in heaven. The growth of the Magento mobile apps and smart devices goes hand in hand due to the interdependence and growth potential they offer to each other.

In the past few years, the mCommerce industry has acquired immense popularity, which is the reason that online retailers online are now investing in mobile apps. Earlier to the growth of smartphone and mobile apps, people would depend upon websites which they accessed using the mobile browsers. Their preference tilted in their favor because of the user friendly, speed, ease, and security they offer. The online shopping apps come with the great benefits that add a winning advantage to e-commerce portals:

Improved Shopping Experience

Smartphone shopping apps enable the online shoppers to shop on the go, making it a pleasurable experience for them. Along with the great user experience, these apps come with a smarter, faster, and a safer payment process, allowing shoppers to buy with ease using online payment gateways, online wallets or Cash on Delivery.  In addition to it, the buyers are also investing in futuristic concepts such as Augmented Reality app development to take the shopping experience to next level.

 

mobile app building

 

Better Visibility & Reach

The more people use your app, the more is your brand likely to grow and reach the target audience. The mobile apps allow your shoppers to buy on the go, giving them the edge of being in touch with your brand, regardless of their location. They are no longer required to stay in front of the desktop or laptop to browse the products you’re offering. The great smartphone user base enlarges the potential range of target audience for an online store. This results in increased traffic as well as reach.

Better Customer Relations

The concept of Magento mobile apps has opened up new opportunities for the online retailers, aiming to build stronger relations with the shoppers. The mobile apps use the highly advanced technologies such as location-based geo targeting to deliver relevant offers based on the geographical location of the shopper.

Personalized Promotions

Similar to the geo-targeted technology, the push notifications enable online retailers to send timely notifications that may be based upon their location, search history, etc. The push notifications are aimed to promote the latest offers, products, and deals to the buyers in order to grab their attention. With push notification in the android mobile app, the right message can be delivered to the right customer at the right time.

Customization Abilities

Not just the online shopping apps development allow you to connect with the target audience easily, but also make it possible to customize the app to your individual requirements in mind. Whether it is to improve sales using premium Magento extensions or simply making the app look appealing with custom banners, it’s super easy and quick to do.

Mobile shopping apps are gradually becoming the essential tools for eCommerce stores as it is hard for the modern retailers to be on the top without the power of the mobile. However, the bugger challenge the businesses face is to stand apart as there is stiff competition in the eCommerce industry and new brands are emerging regularly. Therefore, it is important to hire cheap Magento app development company to create one that truly adds value to your business.