Ecommerce is all about shoppers’ experience. Right from the time a potential customer visits your website to the payment process, everything must be a smooth experience. As a retailer, you must know how challenging it is to get the shoppers complete their journey as the competition is getting fierce each day and customers getting started than ever. Customers seek the best products at best prices, but the most critical aspect for them is the shopping experience.

Checkout and payment is the most crucial step in the entire journey and this is the one where risk of cart abandonment is the greatest. The complications or problems at this stage must be taken seriously as it indicates a major, yet preventable, issue. Using the premium Magento extensions to make the whole journey comfortable may be a great choice, yet the importance of a smooth checkout process can’t be undermined.

 

Here are some possible reasons that your shoppers may be losing interest at shopping during the checkout:

 

Complex Checkout Process   

 

The complicated and long checkout process is the biggest mistake anyone can make. Online shopping websites that force shoppers to register to complete checkout tend to have higher cart abandonment rates. Shoppers love things that complete faster as they’re always in a hurry and long forms with redundant fields irritate them. After all, online shoppers are the most impatient breed of people and time is most valuable for them.

Allowing them to complete checkout without undergoing the long registration process makes a smart choice for retailers. You can still give them the option to create an account automatically using social login Magento extension that lets them sign in with social media accounts and also creates their account at the same time.

 

No Enough Payment Methods

 

If you are targeting the global consumers, then it’s pertinent to understand that people from different countries prefer different payment methods. For example, Cash on Delivery is more preferred in the Asian countries while shoppers living in the USA prefer paying through PayPal. If you don’t have enough payment methods, you may lose on the sales during checkout process. The solution is to provide ample choice of payment methods to reduce the costs by integrating all the major payment methods using best Magento extensions.

 

Vague Product Descriptions

Another mistake that most online shopping brands make is providing vague and uninteresting product descriptions. This may be supported with unclear product images. When writing product descriptions, it is important to mention everything about the product, as shoppers prefer knowing everything about a product when buying online. For example, if you’re selling the medical equipment, it is important to let them know each specification of the product and complications related to it.

The decision of shoppers depends on the way you present your products to them, as this is all they have to visualize the product and its quality.

 

Going Astray With Offers

Online shoppers are always looking for better deals and they want to know how much they’d be saving on the product. For example, a product with MRP $1500 (discounted) is less attractive than the one with MRP $2000 and discounted price mentioned as $1500. Most online retailers present discount offers for the new customers and not focus on the existing ones, which may have a negative impact on them as they feel like being undervalued. This approach can result in a reduction in conversions.

 

Conclusion

Taking these smart measures can be considered as a great support to increase your sales and reduce the cart abandonment rate on your eCommerce store. Using the premium Magento extensions allow store owners to integrate valuable functionalities and to make available what online shoppers are looking for when buying via eCommerce stores. If you already have a running Magento store, ensure that you have these features integrated into it.