For Magento 2 store owners, its performance is one of the most important factors as no customer would want to visit their store again if web pages take hours to load. Customers expect the website pages to load within 3-5 seconds. Remember, if you want to keep them stay longer with you, Magento store optimization is the best trick. And there are many ways to deal with the issue – Premium Magento2 extensions, image optimization, caching, and compression are a few methods for the site performance improvements.

Only when your store performs well, increased conversion rate and improved revenue is possible.

Why Speed Matters

Ecommerce website page speed is very important for user engagement. After all, no one likes slow checkouts. Imagine you open multiple pages to find a product before you find the desired item. And if each page takes too much time, you’re sure to get distracted.

47% consumers expect the web pages to load in less than 3 seconds. The delay of one second can result in a 7% reduction in conversion. So, page speed and page load time have a direct impact on your top line.

Also, speed makes a direct impact on your SEO rankings as Google and other search engines have been giving priority to the faster loading websites in SEO results. Better page loading speed results in higher rankings that make it easier for you to be found, resulting in better user engagement and conversions.

Page Minification

Website page minification is a way to reduce page’s weight by removing unnecessary elements within the code. With the help of page minification, the file size the browser has to serve is reduced for all types of files. Unnecessary comments, white space, and other unwanted elements are eliminated to execute and serve the code. It is an act of combining all files to the same page type into a single one.

You can use the popular page minification engines such as ccmin, javascript, and jShrink to minify the CSS.

Varnish Caching

Varnish Caching is quite popular among the Magento2 developers as this is a web application accelerator that helps reduce the load on your server. However, the accessibility of your website is compromised so that it can be delivered faster to the viewer. Using this external caching system is a must for the future-ready magento websites in order to make the website really perform well.

By enabling caching on a website, it is possible to improve website’s performance and speed by hundreds of times. Magento also claims that running a website without Varnish is not recommended. it is important that this is done correctly as this can take advantage of your web storage by using memory to store content.

Image Optimization

The images we use on a website make a great impact on its overall loading speed. Hence, it is suggested to optimize images and choose an appropriate image file format. Image optimization tools are easily available online and some of the best ones include:

  • Smush.It
  • jpegtran
  • OptiPNG

Platforms like PageSpeed Insights and GTmetrix can also help with the optimized images while checking performance optimization for your site.

Third-Party Extensions

When using third-party Magento extensions, it is suggested to use the best ones with advanced Magento coding standards. The extensions must be designed in a way that they don’t make an impact on your website page speed. So, make sure you install premium Magento2 extensions only from a trusted platform or a certified developer you can trust upon for quality.

Reduce Server Response Time

Server response time is also an important factor to be looked into. This can be checked by enabling profiler in admin configuration. Server response time till measure the performance and response of each page and how many times it is loaded from the served. Identify the page requests that take more time to response so required steps can be taken to improve the performance.

Use the following path:

Admin >> Configuration >> Advanced >> Developer >> Debug >> Enable Profiler

Happy Optimization

If you are running an online shopping website with multiple products, customers expect your web pages to load quickly to complete checkout faster. If they don’t find the performance suitable, they’d love to shop from a competitor. Magento brings a whole host of build-in performance upgrades for better page loading time and less cart abandonment, making it easier to optimize the performance than ever before.