The Search Engine Optimization is the most common technique to bring business to the top of search engines, allowing your target audience to search you easily with certain keywords. While it can be easy for other businesses, for eCommerce it can be a bit time consuming. Hence Magento SEO needs to be done strategically to get results early. 

 

Of course, the SEO is to increase brand visibility and more traffic, but there is a lot more it can help you with. When done correctly, SEO can have the added benefits of improving site conversions. And as it all happens, users value the brands that sell more and have better presence on the World Wide Web.

So, we’d like to help you explore how search engine optimization and conversion rate optimization can work in tandem.

More traffic with strategic keyword targeting

Keyword targeting strategy makes the whole difference when it comes to be on the top of search engine results. It focuses on search terms and phrases that are appropriate and relevant to your brand. It helps attract only the relevant users who would be interested in buying your products. Users who reach your brand platform with these terms are more likely to find what they were looking for, and get converted as well. This is the first thing how a strategic SEO strategy can help you attract traffic that is primed to convert.

Improved load time to impact ranking & conversions

Google is quite biased about the fast-loading websites when allocating the rankings and it has been proved in various researches. It also has been telling us that it takes load times into account when determining rankings. And the most common reason behind it is that users simply hate the websites that take years to load and because Google is focused on offering better user experience, it brings the better websites on the top.

Slow loading websites also result in increased bounce rates and have adverse effects on overall conversion rates. Google penalizes websites with slow load times and users leave early when they encounter slow sites. Better performance means a positive user experience, which is beneficial both to your site’s ability to convert and to its ability to rank.

Offering better mobile experiences to please users

We all know how mobile devices are used greatly across the world. As a result, more internet searches are carried out on mobile than on desktop. Keeping this in mind, Google also announced to penalize all the websites that are not mobile-friendly and search engine rankings were affected badly. By simply investing in a mobile-optimized website or a Magento mobile app, you can be sure of better ranking and more conversion rates as your users would love to have a better experience as they visit you via mobile devices.

So, it’s obvious that to maintain organic visibility in search, online shopping businesses need to invest in making their web content mobile-friendly. Also, being available on mobile devices improves user experience, which means more conversions for you.

Developing landing pages that match user intent

Google is aimed at providing users with more relevant possible results. This means if you search for runner shoes, Google won’t return a shoe retailer’s homepage but it will return a category landing page populated with runner shoes. Wondering why? It’s because the page may contain more content the user was most likely looking for.

This means that Magento SEO helps you better match user intent by serving most relevant page of your site as an entry point for the user. No landing pages to match a certain set of search terms means no ranking for those terms.

Search engine optimization and conversion rate optimization are great techniques that are used in pursuit of separate goals. And the best ways to get your store on the top of search results is to engage more users. Try using some Magento extensions to let them have a better experience on the website as they’d love to keep coming back to you which results in more ranking on search engines. And what’s great about pursuing the SEO and CRO at the same time is that each has the power to positively impact the other.