It’s no secret that social media rules everywhere. Almost every type of eCommerce business, start-up or large scale industry, can grow with the power of social media. It is the most affordable tool one can use for marketing their product on global scale. If combined with Premium Magento Extensions, social media becomes a game changer. 

It is the only platform that one needs to follow to survive in this cut-throat competition with over 1.71 billion active users around the world. Although many people use these platforms to stay in touch with friends and family, but they have also made a profound impact on many aspects of eCommerce.

Here are some facts that you should know:

  1. Total 3 billion people are using internet.
  2. There are 1.71 billion active users on social media sites.
  3. Almost 90% of people aged from 18-29 frequently use social media.
  4. Each one has nearly 5 accounts on social media.

Pretty impressive, right!

The goal of opting social media is to attract potential clients from all over the world. Just like other marketing methods, social media also has some rules and regulations to get desired results. However, targeting social media comes with assured boost to business deals and more sales, especially when you are introducing your product on international level.

The greatest thing about using these platforms is that they cost nothing and are easy to understand. You just need to know how the social media culture works and then you’re on the way to success.

Here’s something to show how social media helps in international exposure:

  1. Social media marketing has investments of over 9.8 billion Dollars and 11 billion Dollars in the year of 2016 and 2017 respectively.
  2. 64% sales professionals report closing deals via social media.
  3. 22 % of the company hire agencies to promote their brands on social media.

Ever wondered why a wide range of third-party Magento eCommerce modules are developed? The reason is increasing involvement of social media in every individual’s life and its influence on eCommerce industry. These extensions allow you to easily communicate with your clients directly and sell more, without the interference of any other media.

Today, companies are investing only 10 to 20% of total investment and achieving better results than the past. Investing in social media seems to be a better deal as it offers a global exposure to your brand and products.

Make a successful international exposure:

When planning to target the international marketplace, make sure you follow some golden rules in order to get the sure shot success. Know how social media can affect your target audience’s lives and make your strategy accordingly to win the trust of local audience.

While social medial is a great platform, but it’s always good to be updated yourself with the current trend followed by the local potential customers.

Many countries have banned these social media platforms, so people always use their alternative site. When creating a Magento eCommerce module for your store, take care of the fact and get your extension developed in a way that supports your desired country’s social network. This is going to help you communicate with local people in the native language only.

The Bottom Line…

Using social media platforms is the best policy one can ever have to compete harder in the cut-throat marketplace. But remember that social media is not going to market your product, instead, it helps you approach global users and enhances the value of your brand at global level.